Welcome to Source OOH

Connecting the brand and consumer in the modern OOH ecosystem through our imagination, understanding and experience and via the application of exciting, emerging technologies.

As you saw when you arrived, we are Source out of home.

We are part of PML Group, Ireland’s largest Out of Home advertising specialist group.

We are passionate about creating the best Out of Home campaigns around.

We are innovative in our thinking.

We are dedicated in our work.

We are focused on our clients.

We are glad you’re here! Please have a look around and let us know if there is anything we can do for you or your brand.

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Latest News
McDonald’s get Dynamic in new OOH campaign

With summer upon us and the weather finally heating up, McDonald’s has activated a temperature sensitive Digital Out of Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content.

The campaign sees the digital ads switch creative seamlessly once the temperature outside reaches a minimum level of 15 degrees Celsius.  Dynamic automatically initiates the copy change, delivering content that is relevant and engaging. The platform also works across multiple media owner networks and, in the case of McDonald’s, is incorporating digital OOH screens from JCDecaux, Exterion Media and Wide Eye Outdoor. Supplementing the Dynamic Digital is a national 6 Sheet campaign comprising Bus Shelters, Adshel, Adbox, Metropanels and PurchasePoints.

The campaign was planned and delivered by the teams in Mediaworks and Source out of home, with creative by Leo Burnett. It is set to run across various cycles in June and July.

Commenting on the campaign, a spokesperson for McDonald’s said:

“As temperatures start to rise across Ireland our new Dynamic Digital Out of Home advertising will highlight to our customers the latest thirst quenching drinks available from our McCafé Iced range. Like everyone we’re hoping for a hot summer but coffee lovers need not despair whatever the weather we will still be serving our popular hot drinks selection including our new flat white!”

Orlagh Keane, Senior Account Manager, Source out of home, added:

“We’re delighted that McDonald’s are the latest advertiser to engage Dynamic,  and the weather trigger was ideal in delivering on the objectives for McCafé Iced.  At PML Group, we are looking forward to unveiling more exciting, Dynamically driven campaigns across the summer so watch this space!”

Pictured (L-R): Louise Enright (Source out of home), Caroline Shesgreen (Mediaworks), Lisa Buckley (McDonald’s), Orlagh Keane (Source out of home)

June 7, 2018

 

The Hub

Source out of home Ireland welcomes the opportunity to demonstrate the accountability and added value benefits of our range of bespoke tools and services. These form the basis of benchmarking and setting the highest of standards and quality control for all pre and post campaign activity for our clients.

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Services

Before Your Campaign:

Planning is key. Choosing the right formats, the right locations and the right combinations will be the difference between success and failure in your Out of Home campaign. The client service team at Source out of home have the experience and tools to help them plan the best campaigns in the market.

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During Your Campaign:

When our campaigns are on the streets, we understand that our clients need to know that they have been implemented to plan. They need to know all sites have been posted on time and in the correct locations. Through Poster Audit Bureau, we have the people and processes to get this information to our clients.

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After Your Campaign:

Our commitment to our campaigns does not end when the campaign has run its course. We have invested heavily over many years into researching the effectiveness of our campaigns and in providing the most up to date market information available.

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Louise Enright

Director Source OOH R.O.I

D: +353 (0)1 265 0975
M: +353 (86) 720 7186
E: louise@sourceooh.ie

Fiona Kelly

Senior Account Manager

D: +353 (0)1 265 0973
M: +353 (86) 242 4482
E: fiona@sourceooh.ie

Orlagh Keane

Senior Account Manager

D: +353 (0)1 265 0976
M: +353 (87) 627 0044
E: orlagh@sourceooh.ie

Scott Molloy

Account Manager

D: +353 (0)1 265 0977
M: +353 (87) 638 9183
E: scott@sourceooh.ie

Darren Jackson

Director Source OOH N.I

D: +44 2890 260330
M: +44 7989 478377
E: darren@pmlgroup-ni.com

Nicola McNaughton

Account Manager

D: +44 2890 260333
M: +44 7725 259492
E: nicola@pml-ni.com

Source ooh Ireland

63 Lower Mount Street
Dublin 2, D02 DX94
T: +353 1 265 0970
E: connect@sourceooh.ie

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