Welcome to Source OOH

Connecting the brand and consumer in the modern OOH ecosystem through our imagination, understanding and experience and via the application of exciting, emerging technologies.

As you saw when you arrived, we are Source out of home.

We are part of PML Group, Ireland’s largest Out of Home advertising specialist group.

We are passionate about creating the best Out of Home campaigns around.

We are innovative in our thinking.

We are dedicated in our work.

We are focused on our clients.

We are glad you’re here! Please have a look around and let us know if there is anything we can do for you or your brand.

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Latest News
Lidl’s Christmas Wrapping

With Halloween now a distant orange-tinged memory and the bright lights of Christmas already on the horizon, Lidl launched its festive campaign.

The centrepiece of the campaign is a wrapped Luas tram in Dublin city. This consists of a full wrap of an entire tram along with an internal domination, incorporating the ceiling, straplines and portrait panels inside the Luas tram.

The striking red coloured livery will be visible on the red line right up until Christmas. Luas Columns here also a feature of the campaign in cycle 23, along with Bus Shelter 6 Sheets.
For the Luas interior, Lidl focused on its deluxe range of products with some Christmas favourites featured. A cracker of a promotion was displayed on the ceiling of the Luas that let commuters know its annual Christmas trolley dash is back, giving Luas commuters the chance to win their Christmas shopping by entering in store.
Luas is of course a hugely popular mode of commuting in the run-up to Christmas among shoppers, workers and revellers. In November and December 2016, the Luas red line carried almost 3.6 million passengers.
For its ‘Share More this Christmas’ campaign, the call to action was a huge feature in the copy to drive conversion with dates and prices outlined while also encouraging people to enter into the trolley dash in stores.

Robert Sheehan, Media Manager commenting on the campaign said;
“The Luas Wrap is one of the most sought after pieces of Outdoor advertising in the country and at Lidl we are delighted to have it as part of our Christmas campaign for 2017. A lot of work has gone into the artwork for this internally and we are delighted with how it has turned out. The theme for Christmas 2017 for Lidl is to get people to Share More This Christmas. Thousands of commuters share their journey to work on a daily basis and this made the Luas Wrap a perfect fit to help bring this to life. We hope that it brings an extra bit of Christmas spirit to commuters on their travels over the festive period”
Source out of home teamed up with Mediaworks to bring the campaign to the streets while Lidl’s creative team produced the designs.
Pictured: Severine McCarthy (JCDecaux), Rachael Kelly (Lidl), Clodagh Ryan (Mediaworks), and Orlagh Keane (Source out of home)

December 1, 2017

 

The Hub

Source out of home Ireland welcomes the opportunity to demonstrate the accountability and added value benefits of our range of bespoke tools and services. These form the basis of benchmarking and setting the highest of standards and quality control for all pre and post campaign activity for our clients.

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Services

Before Your Campaign:

Planning is key. Choosing the right formats, the right locations and the right combinations will be the difference between success and failure in your Out of Home campaign. The client service team at Source out of home have the experience and tools to help them plan the best campaigns in the market.

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During Your Campaign:

When our campaigns are on the streets, we understand that our clients need to know that they have been implemented to plan. They need to know all sites have been posted on time and in the correct locations. Through Poster Audit Bureau, we have the people and processes to get this information to our clients.

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After Your Campaign:

Our commitment to our campaigns does not end when the campaign has run its course. We have invested heavily over many years into researching the effectiveness of our campaigns and in providing the most up to date market information available.

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Louise Enright

Director Source OOH R.O.I

D: +353 (0)1 265 0975
M: +353 (86) 720 7186
E: louise@sourceooh.ie

Fiona Kelly

Senior Account Manager

D: +353 (0)1 265 0973
M: +353 (86) 242 4482
E: fiona@sourceooh.ie

Orlagh Keane

Senior Account Manager

D: +353 (0)1 265 0976
M: +353 (87) 627 0044
E: orlagh@sourceooh.ie

Scott Molloy

Client Service Executive

D: +353 (0)1 265 0977
M: +353 (87) 638 9183
E: scott@sourceooh.ie

Orla King

Client Service Executive

D: +353 (1) 265 0974
M: +353 (85) 735 7517
E: orla@sourceooh.ie

Chloe Guildea

Client Service Executive

D: +353 (1) 265 0972
M: +353 (87) 791 7818
E: chloe@sourceooh.ie

Darren Jackson

Director Source OOH N.I

D: +44 2890 260330
M: +44 7989 478377
E: darren@pmlgroup-ni.com

Nicola McNaughton

Account Manager

D: +44 2890 260333
M: +44 7725 259492
E: nicola@pml-ni.com

Source ooh Ireland

63 Lower Mount Street
Dublin 2, D02 DX94
T: +353 1 265 0970
E: connect@sourceooh.ie

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