Lidl’s Christmas Wrapping
With Halloween now a distant orange-tinged memory and the bright lights of Christmas already on the horizon, Lidl launched its festive campaign.
The centrepiece of the campaign is a wrapped Luas tram in Dublin city. This consists of a full wrap of an entire tram along with an internal domination, incorporating the ceiling, straplines and portrait panels inside the Luas tram.
The striking red coloured livery will be visible on the red line right up until Christmas. Luas Columns here also a feature of the campaign in cycle 23, along with Bus Shelter 6 Sheets.
For the Luas interior, Lidl focused on its deluxe range of products with some Christmas favourites featured. A cracker of a promotion was displayed on the ceiling of the Luas that let commuters know its annual Christmas trolley dash is back, giving Luas commuters the chance to win their Christmas shopping by entering in store.
Luas is of course a hugely popular mode of commuting in the run-up to Christmas among shoppers, workers and revellers. In November and December 2016, the Luas red line carried almost 3.6 million passengers.
For its ‘Share More this Christmas’ campaign, the call to action was a huge feature in the copy to drive conversion with dates and prices outlined while also encouraging people to enter into the trolley dash in stores.
Robert Sheehan, Media Manager commenting on the campaign said;
“The Luas Wrap is one of the most sought after pieces of Outdoor advertising in the country and at Lidl we are delighted to have it as part of our Christmas campaign for 2017. A lot of work has gone into the artwork for this internally and we are delighted with how it has turned out. The theme for Christmas 2017 for Lidl is to get people to Share More This Christmas. Thousands of commuters share their journey to work on a daily basis and this made the Luas Wrap a perfect fit to help bring this to life. We hope that it brings an extra bit of Christmas spirit to commuters on their travels over the festive period”
Source out of home teamed up with Mediaworks to bring the campaign to the streets while Lidl’s creative team produced the designs.
Pictured: Severine McCarthy (JCDecaux), Rachael Kelly (Lidl), Clodagh Ryan (Mediaworks), and Orlagh Keane (Source out of home)