The Vikings Are Coming To Ashbourne

Tayto

The Vikings have made their maiden voyage to Ashbourne. The Viking Voyage is the newest ride experience to open in Tayto Park, as they continue to add new attractions. With over 10,000 tonnes of concrete, 500 tonnes of steel, 1.7million litres of water and 5,000 bundles of straw, the flume track is 700m, takes about 5 mins and reaches speeds of 60kph.

Tayto wanted to create a huge splash to celebrate the opening of Ireland’s largest flume ride and we planned something extra special to promote the opening of the water ride. Currently, a Viking long boat is tethering on the edge of a building on Camden Street. The idea around the 3D banner was that we wanted to re-create the (terrifying) moment when you are about to drop on the ride and bring it to life in a fun and innovative way.

The campaign was planned by Vizeum and Source ooh, creative adapted by PML Group’s in-house team of designers, Design+ and the special built by Big Picture Media.

With the kids finishing up in school and the summer well underway, it is the perfect timing for the opening of the new attraction… all just 30 minutes away from Dublin.

In addition, Tayto is running copy on 48 Sheets, Bus Shelters and Super Rears for maximum roar in Dublin.

Pictured (L-R): Kim Irwin (Vizeum), Pat Cassidy (PML Group), Niamh Reynolds (Tayto Park), Fiona Kelly (Source ooh), Peter Forde (Vizeum) 

June 26, 2017
Smirnoff Is Brimming With Pride


The campaign named ‘We’re Open’ is running in anticipation of Dublin’s LGBTQ Pride parade, taking place on Saturday 24th June. Smirnoff is showing their support with their new colourful campaign.

With a series of playful OOH adverts, planned by Carat with Source OOH and creative by 72andsunny, the campaign is displaying on Green Screen, Golden Square, 48 Sheet and T-Side for maximum coverage across the city.

June 14, 2017
Posted in: Uncategorized
McDonald’s Are Ice Cold For Summer

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McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.

A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.

Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.

All on sale until October… the gift that keeps on giving.

 

June 14, 2017
Samsung Thinks Outside the Box.

Samsung has released the Galaxy S8, its latest upgrade, much to the anticipation of Samsung lovers.

With the full screen interface being a unique feature of the phone, Samsung has rolled out a campaign highlighting the S8’s bigger, sleeker and unlimited design.

The Unbox your Phone – Starry Night campaign is to communicate the clear crisp display of the phone, which creates an exceptional experience for the user when using the phone’s camera, video, computer or TV.

Planned by Starcom and Source Out Of Home, the advert is displaying on numerous OOH formats such as 48 Sheets, 6 Sheets, Bus Shelters and dPods. The campaign, based on visual aesthetics, is the perfect content for an OOH display and looks exceptional on dPods to truly showcase the imagery.

A special build was also created to bring the campaign into life. A Samsung S8 replica traveled to some famous locations in Ireland, to capture the breath-taking views and just how much of that view Samsung can unbox.

May 25, 2017
Posted in: Uncategorized
Lidl Introduces #LidlTrolleyCam Campaign

LidlEvery trolley tells a hundred stories and Lidl is host to them all.

Supermarkets are packed full of family dynamics, cranky teens, demanding children, debate and rows over price and wafer thin vs regular ham. Now, the nation’s obsessions and habits are revealed in Lidl’s new ad campaign by Chemistry, which follows Irish couples, siblings and families around as they carefully – and not so carefully – negotiate their way through the weekly shop.

Chemistry’s latest ad campaign ’TrolleyCam’ allows viewers to have a nose into people’s shopping habits, choices, and of course, the rows that ensue when opinions differ over what to buy, how much to spend, and if, indeed, newborn babies really go through 70 nappies a week.

The innovative new ad campaign follows six real families around Lidl as they do their weekly shop – from a young couple expecting their first child to a mother with her two adult sons.

The filming took place in four stores across Ireland, where the campaign is running across TV, online, print, radio, digital, and Out of Home platforms, planned by Mediaworks and Source out of home.

Large Format 48 Sheets & 96 Sheets inc. Backlits, Metropoles
Small Format Bus Shelters, Adshel, Phone Kiosks
Transport T-Sides, City Impacts, Mega Squares
Stations Galleries in Pearse (6 Sheet) and Connolly (Digital)

 

Pictured: Vicki Fraser (Exterion Media), Alex Kennedy (Lidl), Rachael Kelly (Lidl), Suzanne Torsney (Lidl), Clodagh Ryan (Mediaworks), Orlagh Keane  (Source ooh)

May 24, 2017
Posted in: Uncategorized
Fly Smarter with Norwegian Air

Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.

Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.

 

May 16, 2017
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge

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The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.

Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adhsel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.

The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.

 

May 16, 2017
More character with Hop House 13

Hop House 2017

Guinness Hop House 13 has launched new creative in its latest OOH campaign, featuring several well-known spots that stock the popular lager: John Kavanagh and Sam’s Barbers, both located in Dublin, and Brennan’s Criterion Bar in Bundoran.

The Outdoor campaign is in conjunction with 20 second video adverts from each of these locations, as well as McCarthy’s in Fethard, Co. Tipperary, which show the publicans serving customers and emphasises the character of these locations, and Hop House 13.

Carat and Source out of home planned the OOH element of this campaign, with creative by AMV BBDO.

April 20, 2017
Hailo to mytaxi

mytaxi photoshoot

Pictured L-R: Roisin O’Brien (mytaxi), Barry Sweeney (Guns or Knives), Chloe Guildea (Source ooh), Pat Cassidy (PML Group), Caroline Shesgreen (Vizeum and Gary Bramall (mytaxi)

Taxi-hailing app Hailo has been renamed mytaxi following a merger between the two groups, which creates Europe’s biggest e-hailing app. A wide-ranging nationwide OOH campaign planned by Vizeum and PML announced the name-change.

“The first thing you’ll recognise is that the mytaxi app looks really familiar, the colour scheme is still the same – and the ‘Irishness’ that leant to the success of Hailo here is still visible, ” mytaxi’s General Manager in Ireland, Tim Arnold said.

This Irish feel was maintained with some very witty taglines by Guns or Knives.

Formats of note in Dublin included East Link Toll Domination, Bridges on Ballybough & North Strand Roads and a 240 Sheet in Ranelagh. A moving mechanical arm was added to a Golden Square on Cuffe Street to give the old app a proper send off.

Commenting on the merger, mytaxi CEO Andrew Pinnington said: “The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.

“We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments.”

March 29, 2017
Recent additions to PML Group team

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Pictured (L-R) Back: Jonathon, Chris, Gerard, Stephen, TJ; Front: Chloe, Orla, Lucy

PML Group, Ireland’s leading Out of Home (OOH) communications agency, has strengthened considerably its team in the Republic of Ireland in recent months.

The client service teams in Source out of home and PML have both been boosted with new arrivals in the form of Chris Murphy and Lucy Savage (PML), and Orla King and Chloe Guildea (Source out of home).

TJ Duffy, Jonathon Scully and Gerard Tyrrell have all joined the group’s Poster Audit Bureau campaign monitoring team.

Elsewhere within the group, Stephen Larmour is the new group finance manager.

In January 2017 PML Group celebrated 35 years in the OOH media business. The company is part of the Posterscope worldwide network.

January 26, 2017
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