Lidl’s Christmas Wrapping

With Halloween now a distant orange-tinged memory and the bright lights of Christmas already on the horizon, Lidl launched its festive campaign.

The centrepiece of the campaign is a wrapped Luas tram in Dublin city. This consists of a full wrap of an entire tram along with an internal domination, incorporating the ceiling, straplines and portrait panels inside the Luas tram.

The striking red coloured livery will be visible on the red line right up until Christmas. Luas Columns here also a feature of the campaign in cycle 23, along with Bus Shelter 6 Sheets.
For the Luas interior, Lidl focused on its deluxe range of products with some Christmas favourites featured. A cracker of a promotion was displayed on the ceiling of the Luas that let commuters know its annual Christmas trolley dash is back, giving Luas commuters the chance to win their Christmas shopping by entering in store.
Luas is of course a hugely popular mode of commuting in the run-up to Christmas among shoppers, workers and revellers. In November and December 2016, the Luas red line carried almost 3.6 million passengers.
For its ‘Share More this Christmas’ campaign, the call to action was a huge feature in the copy to drive conversion with dates and prices outlined while also encouraging people to enter into the trolley dash in stores.

Robert Sheehan, Media Manager commenting on the campaign said;
“The Luas Wrap is one of the most sought after pieces of Outdoor advertising in the country and at Lidl we are delighted to have it as part of our Christmas campaign for 2017. A lot of work has gone into the artwork for this internally and we are delighted with how it has turned out. The theme for Christmas 2017 for Lidl is to get people to Share More This Christmas. Thousands of commuters share their journey to work on a daily basis and this made the Luas Wrap a perfect fit to help bring this to life. We hope that it brings an extra bit of Christmas spirit to commuters on their travels over the festive period”
Source out of home teamed up with Mediaworks to bring the campaign to the streets while Lidl’s creative team produced the designs.
Pictured: Severine McCarthy (JCDecaux), Rachael Kelly (Lidl), Clodagh Ryan (Mediaworks), and Orlagh Keane (Source out of home)

December 1, 2017
Posted in: Uncategorized
It’s Trainer Central at Life Style Sports!

Life Style (1)

The brand new hub dedicated to men’s streetwear, Trainer Central has arrived in Life Style Sports and is on OOH to promote the launch.

The timing of the campaign is impeccable as the Christmas dash begins and we all know sports apparel and trainers are staple gift ideas for Christmas. The OOH creative is divided into sections with a mix of the trainer central’s hottest seasons looks.  Lifestyle teamed up with Dublin trio, Hared Squead, who star in the campaign.

The OOH campaign displayed on Metropole, Bus Shelters and Metropanels for coverage in highly urbanised areas and Digital 6 Sheets in the retail environment while a Luas tram side and Luas light box were also activated for the OOH campaign. The selection of formats were chosen carefully to ensure a younger audience was captured.

Credits:

Media: Lifestyle Sports

Creative: ThinkHouse

OOH Specialist: Source out of home

November 27, 2017
Posted in: Recent Campaigns
Purina Shows its Beta Stocklist on OOH

BeFunky Collage

Petcare company Purina is advertising on Outdoor with an extensive 6 Sheet campaign. Metropanels and 48 Sheets also feature within the campaign that was planned by Mindshare with creative by Thynk. Source ooh was responsible for mapping the Outdoor campaign.

The campaign is situated in close proximity to local pet shops nationwide with the 6 Sheet copy being localised to show the name of the local pet specialist stores, as these stores are carriers of the Purina Beta products.

October 20, 2017
Posted in: Recent Campaigns
KBC blasts off its mortgage services

KBC has been advertising heavily on OOH in the past month as the bank continues to promote its digital banking services. The digital savvy consumer is at the core of the campaign as it advertises its new offerings that it rolled out in recent times.

The bank is advertising on various OOH formats to communicate the unique selling points of the bank. 48 Sheets, various 6 Sheets, Commuter dPods and Tranvision all feature in the widespread OOH campaign.

KBC is also displaying a 2D poster on the Golden Square located on Merrion Row. The colourful and playful creative shows the rocket blasting off the billboard and over the standard frame of the Golden Square. The rocket is slightly curved to create the dimensional illusion.

Picture1

Planned by Mediaworks, creative by London agency 18 and Rising, Source out of home planned the OOH campaign while eclipse media was responsible for the construct of the 2D billboard.

October 20, 2017
Lidl shows its fashionable prowess on OOH

Lidl (2)
The wait is over, in the highly anticipated release of its fashion collaboration with supermodel Heidi Klum, Lidl is celebrating the launch with a multi-format Out Of Home advertising campaign.

As Lidl continues to expand, the fashion line debuted at New York fashion week with a supermarket twist to its runway show.

Planned by Mediaworks, with creative by Lidl International, Source ooh was responsible for the Out Of Home advertising. The campaign is displaying on a combination of Large and Small formats, maximising both coverage and frequency.

The campaign, using Lidl’s three identifiable branding colours; red, yellow and blue as the backdrop colours showcases the clothing range as modelled by Heidi Klum herself. The clothing line features an assortment of clothing to include dresses, trousers and jackets, which are sure to be key staples for the autumn season.  The OOH campaign also gave a sneak peak of the clothing line at least a week in advance of its launch in stores, contributing to the build up and excitement surrounding the range.

With the line previewed, prices included and a clear date of launch all featuring on the OOH campaign, we’re sure the ladies of Ireland were forming an orderly queue as it hit the shelves on Monday 18th September.

September 20, 2017
Posted in: Recent Campaigns
KBC Celebrates Customer Experience

KBCKBC has launched a new advertising campaign for the next phase of its ‘Bank of You’ marketing communication. In the newly released campaign, KBC is targeting the digital savvy customer and demonstrates how KBC provides a different banking experience that is out of this world and in your pocket.

As Ireland’s digital first bank begins its drive to double its customers in Ireland over the next three years, the bank is pushing consumer driven services, solutions and innovations, so consumers can enjoy an innovative, personalised and user friendly service.  The campaign will roll out over the next few months communicating the unique selling points of KBC banking.

Planned by Mediaworks and creative by London agency 18 and rising, who won the KBC account recently, Source ooh was responsible for the Out of Home aspect of the campaign.  The fun and light creative illustrates the banking products and services you can avail of via the digital medium, with CTA’s to download the app or visit their website.

Research* shows that of those who have seen OOH advertisement in the 6 months, 55% have searched online for more information about the company or the product.

The campaign is running on 48 Sheets, Golden Squares, Commuter and Retail dPods (commuters and retail), Bus Shelters, Metropoles and Tranvision to name but a few. The campaign is also advertising on the newly added Digipole in its cycle launch.

*PML Poster Impact Research, 2017

September 19, 2017
Posted in: Recent Campaigns
Repak Drops The Stats On Recycling

It’s been 20 years since Repak was first established in Ireland and to celebrate they’ve launched a stat filled OOH campaign to showcase Ireland’s amazing efforts when it comes to recycling. And all that effort has paid off as we are listed in the top 10 countries in Europe for recycling.

Planned by Mediaworks with creative by the Marketing Network, Source out of home was responsible for the OOH planning. The campaign, with a focus on transport formats, is running on Capital T’s and T-Sides, City Impacts, Ihubbs, Metropanels and Commuter Cards.

As part of the campaign, Repak activated a Luas Domination incorporating ceiling graphics and Luas straplines on both the Red and Green line to cater for a geographically diverse audience.  Some of the stats included in the OOH Campaign are as follows;

Out Of Home as a medium is a quick and convenient way of disseminating information to a mass audience and such campaigns can achieve the objectives of such informational awareness campaigns quickly.

Pictured (L-R) : Linda Collins (Marketing Network), Laura Sherry (Marketing and Communications Manager Repak), Alan Ruane (Marketing Network), Padraig Smith (Marketing Network), Caitriona McGrory (JCDecaux), Mark Delany (Mediaworks), Orlagh Keane (Source ooh)

 

September 19, 2017
Posted in: Recent Campaigns
King of the Bus Shelters

King, one of the nation’s favourite crisp brands, has launched an Outdoor campaign through Vizeum and Source out of home.

Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.

As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house Innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street has been loaded with the product. The instantly recognisable King Crisps packet pours the crisps from above. And yes… they are real crisps!  Approximately 250 packets of crisps were used to fill the 6 Sheet panel.

It’s great location and tempting visual make it hard resist popping into the local store for a packet or two!

Commenting on the filled bus shelter,  Brand Activation Manager at Largo Foods said: ‘As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our Simply Superior crisps in all their glory and will certainly make people stop and stare.’

Pictured: Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)

September 1, 2017
Guinness Gets Behind Every Great Town

With the All-Ireland Finals’ swiftly approaching, Guinness have launched an OOH campaign in support of the GAA. Entitled ‘Behind Every Great Town’, the campaign celebrates the GAA and the role it plays in every great town, whether that’s the cliff edge of the Aran Islands or the home of the GAA in Drumcondra.

Planned by Carat and Source out of home with creative by BBDO, the campaign is running on 96 Sheets, 48 Sheets, Golden Squares and I-Sites. Several different creatives were used for the campaign showing different settings and backdrops with the featured goal posts taking prominence, illustrating the community approach to Ireland’s national sport and just how ingrained GAA is into the landscape of the country.

August 10, 2017
Posted in: Recent Campaigns
Crisp sandwich on the beach…anyone?

Mr Tayto is feeling the heat and has decided to head off to the beach with the guns on show and crisps in tow.

To celebrate the hazy summer days, Tayto created an Out of Home special for the season based campaign. Planned by Vizeum and Source ooh with creative from Insight Marketing and the special build by Eclipse Media.  The special encapsulating the ‘Share the Summer with Tayto’ tagline, is a 2D model of Mr Tayto, his sun lounger and tropical palm trees, which are raised off the billboard to create the dimensional effect. The illuminated Golden Square on Cuffe Street creates a stunning night-time Out of Home advert as it casts a shadow on the 2D model.

The campaign is also running on dPods, 48 Sheets, 6 Sheets and Super Rears.

Pictured: Pat Cassidy (PML Group), Leah Jordan (Vizeum), Fiona Kelly (Source ooh), Mr Tayto, Carol McCaghy (Largo), Katie Dockrell (Insight Marketing) Rachael McKenna (Largo), Stephen Nother (Vizeum)

July 24, 2017
Posted in: Recent Campaigns
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