More character with Hop House 13
Guinness Hop House 13 has launched new creative in its latest OOH campaign, featuring several well-known spots that stock the popular lager: John Kavanagh and Sam’s Barbers, both located in Dublin, and Brennan’s Criterion Bar in Bundoran.
The Outdoor campaign is in conjunction with 20 second video adverts from each of these locations, as well as McCarthy’s in Fethard, Co. Tipperary, which show the publicans serving customers and emphasises the character of these locations, and Hop House 13.
Carat and Source out of home planned the OOH element of this campaign, with creative by AMV BBDO.
Pictured L-R: Roisin O’Brien (mytaxi), Barry Sweeney (Guns or Knives), Chloe Guildea (Source ooh), Pat Cassidy (PML Group), Caroline Shesgreen (Vizeum and Gary Bramall (mytaxi)
Taxi-hailing app Hailo has been renamed mytaxi following a merger between the two groups, which creates Europe’s biggest e-hailing app. A wide-ranging nationwide OOH campaign planned by Vizeum and PML announced the name-change.
“The first thing you’ll recognise is that the mytaxi app looks really familiar, the colour scheme is still the same – and the ‘Irishness’ that leant to the success of Hailo here is still visible, ” mytaxi’s General Manager in Ireland, Tim Arnold said.
This Irish feel was maintained with some very witty taglines by Guns or Knives.
Formats of note in Dublin included East Link Toll Domination, Bridges on Ballybough & North Strand Roads and a 240 Sheet in Ranelagh. A moving mechanical arm was added to a Golden Square on Cuffe Street to give the old app a proper send off.
Commenting on the merger, mytaxi CEO Andrew Pinnington said: “The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.
“We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments.”
Recent additions to PML Group team
Pictured (L-R) Back: Jonathon, Chris, Gerard, Stephen, TJ; Front: Chloe, Orla, Lucy
PML Group, Ireland’s leading Out of Home (OOH) communications agency, has strengthened considerably its team in the Republic of Ireland in recent months.
The client service teams in Source out of home and PML have both been boosted with new arrivals in the form of Chris Murphy and Lucy Savage (PML), and Orla King and Chloe Guildea (Source out of home).
TJ Duffy, Jonathon Scully and Gerard Tyrrell have all joined the group’s Poster Audit Bureau campaign monitoring team.
Elsewhere within the group, Stephen Larmour is the new group finance manager.
In January 2017 PML Group celebrated 35 years in the OOH media business. The company is part of the Posterscope worldwide network.
Probably the best lager this Christmas
Carlsberg are plugging into Christmas with a stand-out OOH campaign that includes a variety of illumination specials.
Source out of home worked with Carat on the Outdoor planning. It’s running on Golden Squares, 48 Sheets, Metopoles, Adshel, T-Sides, Pub A1s and the Green Screen. Several innovative elements are included in Carlsberg’s festive promotion, which literally lights up on Out of Home! These include special builds on Golden Squares and 48 Sheets, where the Carlsberg logo lights up around the logo. We love the clever creative from Irish International, which has been designed so that the lit-up logos looks as if they are Christmas tree lights plugged into actual the posters.
EL (electroluminescence) 6 Sheets on bus shelters and metroglo on Metropoles have also been incorporated into the campaign, further enhancing the campaigns visibility out on street.
Meteor runs digital disruption on OOH
Meteor ran a ‘live’ disruption on OOH on November 24th. The disruption was a pre-recorded mock news bulletin report, that was aired across multiple platforms, including digital OOH.
A primary location for the disruption was Stephen’s Green Shopping Centre. At exactly 6.30pm Meteor ran a 2-minute takeover on the Green Screen at the entrance to the centre, airing a ‘breaking news’ report from Waterford Whispers covering missing chocolate, hints for extravagant gifts and more. Other locations where the disruption took place were The Square Tallaght, the Ilac Shopping Centre, a DigiVan in Dublin city centre as well as 30 city centre Orbscreens.
Vizeum and Source out of home planned this disruption on OOH, which was part of its overall Christmas campaign on Outdoor. The OOH creative from DDFH&B focuses on the ‘hintmas season’ and is running on 48 Sheets, Golden Squares, T-Sides, Digital Portrait Panels, Adshel, City Impacts, Citybox and the Green Screen. OOH also features in Meteor’s Merry Hintmas TV advert; a 48 Sheet is included which a man uses to hint to his partner that we would like a present from Meteor this Christmas.
You can view a video of Meteor’s ‘live’ news report at Stephens Green here.
Tayto’s bigger value bags
Tayto is promoting its new, bigger value bags on Outdoor advertising and the campaign includes two special builds.
Planned by Vizeum and Source out of home, formats in Tayto’s Outdoor campaign include dPods, 48 Sheets and Adshel. The creative by Publicis Dublin promotes a variety of Tayto products, all of which now have bigger value bags. Pouch Specials were installed at two petrol stations, in the form of giant sized packets of Tayto’s Snax and Waffles brands, tying in with the key message in the campaign that Tayto is using bigger bags for its snacks brands.
Clear Channel Play comes to Dublin
Please note this is a mocked up design for illustrative purposes only
Clear Channel have installed their first digital screens at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.
Westend Shopping Park has become known as Ireland’s first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan’s, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.
Centra unveils new brand positioning: ‘Live Every Day’
Centra has announced its new ‘Live Every Day’ brand positioning, which will result in a radical transformation of the brand following significant investment. The transformation will see the introduction of healthier convenient food ranges, in-store renovations and underpinned by a heavyweight marketing campaign. As part of its advertising campaign, Centra is running an extensive promotion on Out of Home.
Planned by Starcom and Source out of home, Centra’s ‘Live Every Day’ Outdoor campaign is running on Adshel, Superside, City Impacts, Bus Commuter Cards, Phone Kiosks and Luas Columns. The campaign creative by Irish International includes a variety of appetising product shots of Centra goods, along with its new tagline ‘Live Every Day’.
Commenting on the announcement, Ray Kelly, Centra marketing director, said: “With Live Every Day, Centra is redefining convenience with a healthier, more innovative offering across our stores. We are revolutionising our in-store experience to position Centra as the ultimate time saver for great food.”
“The change is not just a tagline, there will be tangible proof points that customers will experience, including the refurbishment of our stores. Some of the other in-store changes we have made are simpler, like our decision to make healthier options more prominently available.”
“The in-store experience is critical for our success as we understand that our customers lead busy lifestyles and as Ireland’s leading convenience brand we want to make their lives simpler. Whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help.”
Alex and Ani want to inspire this Christmas
Alex and Ani, known for creating jewellery with inspiring and positive meanings, are running an OOH campaign in cycle 25 using motivational messages in the creative to share some positivity this festive season.
Planned by Mediaworks and Source out of home, Alexi and Ani are running on 48 Sheets, Golden Squares and Adshel. The creative, which was looked after by Publicis Engage, includes a single shot of a variety of people, who are all quoted with an inspiring or positive message, such as “It’s important to stay present, that is real courage” and “What’s for you won’t pass you”.
Continuing with a positive theme on Outdoor, Alex and Ani are also running a bus shelter dispenser special on Leeson Street, which dispenses Christmas cards. There are four different designs and each one contains a positive message similar to what appears on OOH.
Make Christmas with Dunnes Stores
Dunnes Stores’ ‘Make Christmas’ campaign has returned to OOH for 2015, advertising the great range of designers available at Dunnes.
The poster creative shows models in a variety of designer clothing such as Lennon Courtney, Paul Galvin, Paul Costelloe and Dunnes’ in house brand, Savida.
Carat and Source out of home planned Dunnes’ Christmas promotion on Outdoor and it is running across Adshel and 48 Sheets; Cawley Nea\TBWA were behind the creative.