Carlsberg are plugging into Christmas with a stand-out OOH campaign that includes a variety of illumination specials.
Source out of home worked with Carat on the Outdoor planning. It’s running on Golden Squares, 48 Sheets, Metopoles, Adshel, T-Sides, Pub A1s and the Green Screen. Several innovative elements are included in Carlsberg’s festive promotion, which literally lights up on Out of Home! These include special builds on Golden Squares and 48 Sheets, where the Carlsberg logo lights up around the logo. We love the clever creative from Irish International, which has been designed so that the lit-up logos looks as if they are Christmas tree lights plugged into actual the posters.
EL (electroluminescence) 6 Sheets on bus shelters and metroglo on Metropoles have also been incorporated into the campaign, further enhancing the campaigns visibility out on street.
Carlsberg – probably the best lager this Christmas
Carlsberg are running an inventive OOH campaign in the build up to Christmas. Planned by Carat and Source out of home, a variety of Outdoor specials have been incorporated into the campaign, with illumination being a key element of several innovative formats.
Illuminated 48 Sheet special builds are running across Dublin, Cork and Belfast. The Carlsberg pint is a 2D build on the posters, hailo lit from the behind, and its logo is in cold cathode. The Carlsberg hop leaf is also lit up on the creative, which is decorated around the poster so as to look like Christmas tree lights.
Carlsberg are also running 6 Sheet animated transparent screens on Adshel in two key Dublin locations. The 6 Sheet specials use dynamic content and are the first of its kind on Outdoor, as the installation has been reworked from an in-bar format and tailored to suit the Out of Home environment.
MetroGlo was also incorporated into the Metropoles that Carlsberg has included in its campaign. A combination of special poster materials used with backlit technology, MetroGlo gives certain sections of the poster added impact by appearing to glow more intensely than the remainder of the poster.
As well as innovative formats, Carlsberg are also running on traditional sites that include 48 Sheets, Adshel, Golden Squares, T-Sides and A1 units in-bar.
Eclipse Media worked on the 48 Sheet special builds, while Focal Media worked on the transparent specials on Adshel. A video of the 6 Sheet special is below:
Family is front and centre of the Lidl Christmas campaign on OOH in cycle 25. The enticing concept of sharing treats with loved ones over the festive period is conveyed via a wide variety of OOH formats. Large format, in the shape of 48 Sheets, Europanels, Metropoles and Commuter Squares are joined by transport formats including City Impacts and Luas internals while AdTalk and Adshel add further roadside elements.
The campaign is planned by Mediaworks and Source out of home with creative by Chemistry.
Alex and Ani, known for creating jewellery with inspiring and positive meanings, are running an OOH campaign in cycle 25 using motivational messages in the creative to share some positivity this festive season.
Planned by Mediaworks and Source out of home, Alexi and Ani are running on 48 Sheets, Golden Squares and Adshel. The creative, which was looked after by Publicis Engage, includes a single shot of a variety of people, who are all quoted with an inspiring or positive message, such as “It’s important to stay present, that is real courage” and “What’s for you won’t pass you”.
Continuing with a positive theme on Outdoor, Alex and Ani are also running a bus shelter dispenser special on Leeson Street, which dispenses Christmas cards. There are four different designs and each one contains a positive message similar to what appears on OOH.