Developed in 2009, iQ is an exclusive research and planning tool offered by PML Group. Based on our long established Poster Impact research service, iQ provides invaluable and revealing new insights into the out of home medium and its audience.
iQ efficiently integrates data on over 14,200 out of home campaigns researched and over 101,650 respondents to provide key trending information and audience profiling. It acts as a key planning tool in assisting format selection, targeting core audiences when and where they socialise, work and travel, in addition to profiling your campaigns against category, socio-demographic and industry benchmarks.
Updated every two weeks with 50 new campaigns and 300 new respondents, iQ and Poster Impact are a must in planning and evaluating your out of home campaigns.
In a sentence, iQ helps match audience to formats.
For more information or a presentation on iQ e-mail colum@pmlgroup.ie
Pinpoint is a Geo-demographic mapping system which assists in planning and targeting of PML Group campaigns. Pinpoint allows us to target campaigns towards specific demographic groups, certain locations or regions, or types of businesses. For example, a confectionery brand may be interested in only using 6 sheets that are within 100 yards of cinemas in Dublin. Pinpoint also ensures that inappropriate advertising is not located close to schools, churches etc..
Pinpoint brings added efficiency to our campaigns.
PPR is a site quality rating system created independently by PML Group to ensure we book the highest quality campaigns on the highest quality sites. It means that our campaigns all must meet a minimum level of quality in terms of a number of key criteria including visibility, location and illumination. This ensures PML Group clients are getting the best quality campaigns for their investment.
Centum grading is an in-house panel who will grade your poster design in terms of a number of key criteria such as clarity, colour and branding. Recommendations are made on improvements based on our expertise in the effectiveness of poster designs on street.
This means our clients can get an expert view on the suitability of their design for the out of home environment. The result is that the design that hits the streets is the most effective and eye-catching that it can possibly be.
Poster Preview allows clients to see exactly how their creative execution will look like in a real out of home environment. It means clients can be assured that when their creative hits the streets the text will be legible, the branding will be clear and logos will be visible.
As well as exclusively developing a number of our own research initiatives, PML Group also has access to the latest industry wide research.
PML Group was a founding member of Joint National Outdoor Research (JNOR) in 2005 and we continue to sit on the technical and management committees of JNOR.
JNOR is a key currency in the campaigns booked by PML Group, guaranteeing clients appropriate levels of coverage and frequency for their out of home investment.
