Smirnoff Is Brimming With Pride
The campaign named ‘We’re Open’ is running in anticipation of Dublin’s LGBTQ Pride parade, taking place on Saturday 24th June . Smirnoff is showing their support with their new colourful campaign.
With a series of playful OOH adverts, planned by Carat with Source OOH and creative by 72andsunny, the campaign is displaying on Green Screen, Golden Square, 48 Sheet and T-Side for maximum coverage across the city.
Samsung Thinks Outside the Box.
Samsung has released the Galaxy S8, its latest upgrade, much to the anticipation of Samsung lovers.
With the full screen interface being a unique feature of the phone, Samsung has rolled out a campaign highlighting the S8’s bigger, sleeker and unlimited design.
The Unbox your Phone – Starry Night campaign is to communicate the clear crisp display of the phone, which creates an exceptional experience for the user when using the phone’s camera, video, computer or TV.
Planned by Starcom and Source Out Of Home, the advert is displaying on numerous OOH formats such as 48 Sheets, 6 Sheets, Bus Shelters and dPods. The campaign, based on visual aesthetics, is the perfect content for an OOH display and looks exceptional on dPods to truly showcase the imagery.
A special build was also created to bring the campaign into life. A Samsung S8 replica traveled to some famous locations in Ireland, to capture the breath-taking views and just how much of that view Samsung can unbox.
Lidl Introduces #LidlTrolleyCam Campaign
Every trolley tells a hundred stories and Lidl is host to them all.
Supermarkets are packed full of family dynamics, cranky teens, demanding children, debate and rows over price and wafer thin vs regular ham. Now, the nation’s obsessions and habits are revealed in Lidl’s new ad campaign by Chemistry, which follows Irish couples, siblings and families around as they carefully – and not so carefully – negotiate their way through the weekly shop.
Chemistry’s latest ad campaign ’TrolleyCam’ allows viewers to have a nose into people’s shopping habits, choices, and of course, the rows that ensue when opinions differ over what to buy, how much to spend, and if, indeed, newborn babies really go through 70 nappies a week.
The innovative new ad campaign follows six real families around Lidl as they do their weekly shop – from a young couple expecting their first child to a mother with her two adult sons.
The filming took place in four stores across Ireland, where the campaign is running across TV, online, print, radio, digital, and Out of Home platforms, planned by Mediaworks and Source out of home.
||48 Sheets & 96 Sheets inc. Backlits, Metropoles
||Bus Shelters, Adshel, Phone Kiosks
||T-Sides, City Impacts, Mega Squares
||Galleries in Pearse (6 Sheet) and Connolly (Digital)
Pictured: Vicki Fraser (Exterion Media), Alex Kennedy (Lidl), Rachael Kelly (Lidl), Suzanne Torsney (Lidl), Clodagh Ryan (Mediaworks), Orlagh Keane (Source ooh)
Fly Smarter with Norwegian Air
Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.
Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge
The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.
Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adhsel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.
The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.
Please note that the Board of Transport Infrastructure Ireland have adopted a new advertising policy which prohibits the acceptance of Luas advertising bookings which relate to any election or political party, any political association, any politically supportive individuals or groups, any political candidate, any local, national or EU election or any candidate for any election, or any referendum.
This restriction does not apply to messages from a public authority, such as campaigns relating to road safety by the Road Safety Authority or advertisements relating to a referendum by the Referendum Commission or campaigns relating to food safety by the Department of Health/ Food Safety Authority.
National Lottery promotes Euromillions and Hampers, Sweets & Treats
National Lottery promoted both its Euromillions draw and festive ‘Hampers, Sweets & Treats’ scratch cards in cycle 23, by doing a reposting of the creative mid-cycle.
Planned by Starcom and Source out of home, National Lottery’s Euromillions campaign ran from 2nd November to promote the €100 million prize that was drawn for on Friday 6th of November, with Digital Portrait Panels specifically booked for the day of the draw only.
Following on from the Euromillions draw National Lottery’s campaign was re-posted from Monday 9th November and launched the return of its Christmas scratchcard, Hampers, Sweets and Treats, with brand new creative from DDFH&B, who also designed the Euromillions poster.
The Euromillions and Hampers, Sweets and Treats campaigns ran on 48 Sheets, Adshel, Europanels and Metropoles, while the creative for the Christmas scratch card ran on Adbox and Purchase Points throughout cycle 23.