Don’t Worry, be with Irish Life
Irish Life launched a major Outdoor campaign focused on it’s family protect scheme. The OOH creative presented ‘worries’ that all Irish parents can relate to; will that wash off?, getting a nice photo of the kids, being late for crèche or simply not having enough time to get a morning coffee. But life assurance is one less thing to worry about as the campaign encouraged potential consumers to keep their families protected.
Research from Irish Life (2016) showed that 45% of parents have no life insurance or mortgage protection. The number of parents covered for illness or income protection is only 18% and 14% respectively.
Source out of home was responsible for the campaign’s OOH placement. The extensive campaign ran on 48 Sheets, Metropoles, Commuter Points and Squares, Bus Shelters and Super Rears. A transit special in Pearse Street Station was commissioned to capture the desirable commuter audience. Irish life took its OOH targeting even further by advertising in Maternity Hospitals and GP waiting rooms.
Media: Mediaworks – Creative: JWT Folk – OOH Agency: Source out of home
Pictured: Ciara Baker (Mediaworks), Siobhan Kelly (Irish Life), Orla King (Source out of home), Emma Lyons (JCDecaux)
Lidl’s Christmas Wrapping
With Halloween now a distant orange-tinged memory and the bright lights of Christmas already on the horizon, Lidl launched its festive campaign.
The centrepiece of the campaign is a wrapped Luas tram in Dublin city. This consists of a full wrap of an entire tram along with an internal domination, incorporating the ceiling, straplines and portrait panels inside the Luas tram.
The striking red coloured livery will be visible on the red line right up until Christmas. Luas Columns here also a feature of the campaign in cycle 23, along with Bus Shelter 6 Sheets.
For the Luas interior, Lidl focused on its deluxe range of products with some Christmas favourites featured. A cracker of a promotion was displayed on the ceiling of the Luas that let commuters know its annual Christmas trolley dash is back, giving Luas commuters the chance to win their Christmas shopping by entering in store.
Luas is of course a hugely popular mode of commuting in the run-up to Christmas among shoppers, workers and revellers. In November and December 2016, the Luas red line carried almost 3.6 million passengers.
For its ‘Share More this Christmas’ campaign, the call to action was a huge feature in the copy to drive conversion with dates and prices outlined while also encouraging people to enter into the trolley dash in stores.
Robert Sheehan, Media Manager commenting on the campaign said;
“The Luas Wrap is one of the most sought after pieces of Outdoor advertising in the country and at Lidl we are delighted to have it as part of our Christmas campaign for 2017. A lot of work has gone into the artwork for this internally and we are delighted with how it has turned out. The theme for Christmas 2017 for Lidl is to get people to Share More This Christmas. Thousands of commuters share their journey to work on a daily basis and this made the Luas Wrap a perfect fit to help bring this to life. We hope that it brings an extra bit of Christmas spirit to commuters on their travels over the festive period”
Source out of home teamed up with Mediaworks to bring the campaign to the streets while Lidl’s creative team produced the designs.
Pictured: Severine McCarthy (JCDecaux), Rachael Kelly (Lidl), Clodagh Ryan (Mediaworks), and Orlagh Keane (Source out of home)
AIB is backing you doing you, as they are offering personal loans from €1,000 all approved within 3 hours. The bank’s central theme of the campaign plays on the concept of the waiting game and putting off something that thing you would love to do. A clever tie-in with the time led marketing message of AIB’s loans.
Source out of home worked with Starcom on the Outdoor planning with creative by Rothco. The campaign has taken over Pearse street station with a total station domination incorporating branded station ticket barriers and commuter dPods.
So why wait…whatever you’re planning for – a new car, home improvements, that away match you promised- you can turn your plans into a reality… pretty quickly too!
The Spider-Man: Homecoming movie sees Spidey join the MCU.
Spiderman is back on the big screen from the 5th of July, for the latest instalment in the franchise, Spiderman Homecoming.
After his debut in Captain America: Civil War, Peter Parker begins to navigate his newfound identity and attempts to balance his life in high school with his career as the web-slinging superhero Spider-Man. Directed by Jon Watts, the film stars Tom Holland as Spiderman, Robert Downey Jnr as Iron Man and Michael Keaton, as the evil villain Vulture.
In the lead up to the film’s release, Sony Pictures is running an OOH promotion. Planned by OMD and Source out of home, the campaign is running on Transport formats T-side and Capital T, digital screen in malls close to cinemas and Green Screen in anticipation of the movie’s release.
Smirnoff Is Brimming With Pride
The campaign named ‘We’re Open’ is running in anticipation of Dublin’s LGBTQ Pride parade, taking place on Saturday 24th June. Smirnoff is showing their support with their new colourful campaign.
With a series of playful OOH adverts, planned by Carat with Source OOH and creative by 72andsunny, the campaign is displaying on Green Screen, Golden Square, 48 Sheet and T-Side for maximum coverage across the city.
Samsung Thinks Outside the Box.
Samsung has released the Galaxy S8, its latest upgrade, much to the anticipation of Samsung lovers.
With the full screen interface being a unique feature of the phone, Samsung has rolled out a campaign highlighting the S8’s bigger, sleeker and unlimited design.
The Unbox your Phone – Starry Night campaign is to communicate the clear crisp display of the phone, which creates an exceptional experience for the user when using the phone’s camera, video, computer or TV.
Planned by Starcom and Source Out Of Home, the advert is displaying on numerous OOH formats such as 48 Sheets, 6 Sheets, Bus Shelters and dPods. The campaign, based on visual aesthetics, is the perfect content for an OOH display and looks exceptional on dPods to truly showcase the imagery.
Lidl Introduces #LidlTrolleyCam Campaign
Every trolley tells a hundred stories and Lidl is host to them all.
Supermarkets are packed full of family dynamics, cranky teens, demanding children, debate and rows over price and wafer thin vs regular ham. Now, the nation’s obsessions and habits are revealed in Lidl’s new ad campaign by Chemistry, which follows Irish couples, siblings and families around as they carefully – and not so carefully – negotiate their way through the weekly shop.
Chemistry’s latest ad campaign ’TrolleyCam’ allows viewers to have a nose into people’s shopping habits, choices, and of course, the rows that ensue when opinions differ over what to buy, how much to spend, and if, indeed, newborn babies really go through 70 nappies a week.
The innovative new ad campaign follows six real families around Lidl as they do their weekly shop – from a young couple expecting their first child to a mother with her two adult sons.
The filming took place in four stores across Ireland, where the campaign is running across TV, online, print, radio, digital, and Out of Home platforms, planned by Mediaworks and Source out of home.
||48 Sheets & 96 Sheets inc. Backlits, Metropoles
||Bus Shelters, Adshel, Phone Kiosks
||T-Sides, City Impacts, Mega Squares
||Galleries in Pearse (6 Sheet) and Connolly (Digital)
Pictured: Vicki Fraser (Exterion Media), Alex Kennedy (Lidl), Rachael Kelly (Lidl), Suzanne Torsney (Lidl), Clodagh Ryan (Mediaworks), Orlagh Keane (Source ooh)
Fly Smarter with Norwegian Air
Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.
Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge
The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.
Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adshel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.
The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.
Please note that the Board of Transport Infrastructure Ireland have adopted a new advertising policy which prohibits the acceptance of Luas advertising bookings which relate to any election or political party, any political association, any politically supportive individuals or groups, any political candidate, any local, national or EU election or any candidate for any election, or any referendum.
This restriction does not apply to messages from a public authority, such as campaigns relating to road safety by the Road Safety Authority or advertisements relating to a referendum by the Referendum Commission or campaigns relating to food safety by the Department of Health/ Food Safety Authority.