Win Bigger and Better with the National Lottery
The National Lottery has made a series of changes to the Lotto, aiming to make it more exciting and engaging to players. These changes, which include adding two numbers to the current Lotto matrix, creating Lotto 6/47 (currently Lotto 6/45) were in effect for players in retail stores from Thursday 3rd September. The first Lotto draw under the new matrix took place on Saturday 5th September 2015.
Under the changes, the prize structures across Lotto, Lotto Plus and Lotto 54321 have been significantly enhanced, with the odds of winning greatly improved from 1:42 to 1:29.
To celebrate its bigger, better prize offering, the National Lottery is running an extensive out of home campaign. Planned by Starcom and Source out of home, with creative by DDFH&B, the Bigger Better Lotto promotion is running on a wide range of outdoor formats, including 48 and 96 Sheets, a 240 Sheet special, Metropoles, Commuter Squares, the Green Screen, Transvision and banner specials at Heuston Station.
A variety of creative is used on the posters in this campaign, all centring around the theme of ‘Bigger Better Dreams’ if customers play the new Bigger Better Lotto. So have you got big dreams? Time to make them bigger with the National Lottery!
Two paws up for Purina Bakers’ new campaign
Pictured left to right are Vivien Storan (Mindshare), Tara Duggan (Nestlé), Aoife Dempsey (Source out of home), Laura Hendrick (Clear Channel) and Pat Cassidy (PML Group)
Nestlé is promoting its dog food range, Purina Bakers, in cycle 19 with a vibrant and innovative OOH campaign.
Planned by Source out of home and Mindshare, Purina Bakers is running on Adshel and Adshel Wraps, Supersides and POPAds. Nestlé have also included a dispenser special in the campaign, which was installed by Eclipse Media and is running in Clontarf, targeting a popular area for dog-walkers.
The poster creative, by McCann Blue, encourages passers-by to ‘press your paw’ on the poster to receive a sample packet of Bakers Sizzlers, a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs’ immune systems, as well as Omega 3 & 6 oils for a luxuriant coat.
The Sizzlers were a very popular treat (among the dogs, that is!) at a photoshoot that took place this week to mark the launch of Purina Bakers’ OOH campaign, with the dogs kindly provided by the DSPCA.
So what are you waiting for? Go get your paws on doggylicious Bakers!
Diageo’s ‘We’re Open’ campaign returns to ooh
Diageo’s ‘We’re Open’ campaign for Smirnoff Vodka Red is back on out of home in cycle 16, with graffiti specials running on 48 Sheets in Dublin and Belfast.
Source out of home worked with Diageo, Carat and HeadCase to emphasise the inclusivity of the Smirnoff campaign on the graffiti specials. For example, Smirnoff are running two specials in Dublin, with one located at the Bernard Shaw hoarding in Portobello. The copyline included in this design is ‘Banter on Baggot St. or Cocktails on Camden St’. Another graffiti special on a 48 Sheet on Macken Street includes the text ‘Hey Dublin! We’re Open’.
Similar to its Dublin counterparts, the graffiti special in Belfast, located on Great Victoria Street, uses the copy ‘Botanic or Cathedral Qtr’. With these location-specific designs Diageo is putting Smirnoff front of mind for potential consumers on nights out.
As well as running graffiti specials, the Smirnoff Red campaign also includes traditional 48 and 6 Sheets, Golden Squares, Green Screen, T-Sides and Commuter dPods.
Hop House 13 brews up graffiti special
Diageo unveiled the latest beer from its growing brood at The Brewers Project earlier this year, Hop House 13. As part of the promotion for its newest release, Diageo are running an innovative ooh campaign, the centrepiece of which is a graffiti special on the Bernard Shaw Pub in Portobello.
Planned by Carat and Source out of home, the graffiti special was created over a few hours on Saturday 11th July. A street artist from HeadCase Marketing spray painted the Hope House 13 logo, as well as the tagline ‘Anything we dream up we get to brew up’.
Other formats included in this campaign were 48 Sheets, Golden Squares, Adshel and A1 units in pubs.
Nick Curtis Davis, head of innovations at Guinness, said “People are interested in beer again and there’s never been a more exciting time to be in beer. The craft beer revolution has washed up on Irish shores and with the launch of Hop House 13 Guinness is proud to be part of this revolution.”
Click here to view a video of the street artist at work on the Hop House 13 graffiti special.
McDonald’s giving away free breakfasts this Friday
Fast food restaurant giants McDonald’s are running a Free Breakfast Friday special on 27th March, where customers are entitled to a free Bacon & Egg McMuffin or a free Sausage & Egg McMuffin. To avail of this offer, people simply need to get themselves down to South Great Georges Street, where McDonald’s are giving away Free Breakfast Friday vouchers through a bus shelter dispenser special.
Planned by Mediaworks and Source out of home, the dispenser special will be running from Monday until 10am on Friday. Each day the voucher creative will change to mark the countdown until Free Breakfast Friday. For example, the Monday vouchers in the dispenser note that there are 4 more days to go until consumers can receive a free breakfast from McDonald’s.
The McDonald’s dispenser is part of a wider ooh campaign, running on Adshel and Metropanels. Cawley Nea\TBWA worked on the creative for this campaign.
So what are you waiting for? Go get your McDonald’s voucher for Free Breakfast Friday!
*Offer is valid on Friday 27th March only, until 10am. Limited to 1 voucher per person.
Ikea celebrates the Joy of Storage
Ikea’s current outdoor campaign is all about the ‘joy’ of storage, and includes innovative specials to that strengthens the ooh advertising’s impact on the streets.
‘The Joy of Storage’ celebrates the difference great storage makes. Following from the witty storage TV advert that launched in January, Vizeum and Source out of home have planned a strong outdoor campaign running on Adshel and bus shelter wraps, Metropanels, as well as 3D special builds on Golden Squares and 48 Sheets.
On the 3D billboards the creative, by Mother London, shows clothes and books ‘flying’ into Ikea storage space, showing potential consumers a different way to think about the usually mundane task of storing clothes and household items. The creative in this campaign also reveals the ideal solution to peoples’ storage problems: shopping at Ikea.
“Storage has long been a very functional part of home improvements, but at Ikea we see things differently. Whether you have a detached house in the country or a one-bed flat in town, we know that there is joy and satisfaction in giving the things you love a home, whatever your storage needs are,” said Peter Wright, Ikea UK and Ireland marketing manager.
“‘The Joy of Storage’ is about the time saved and the stress reduced when you have things easily to hand, stored out of sight, or the freedom you get when things are in order.”
Pandora celebrating Christmas moments
In the run up to Christmas, Pandora are encouraging consumers to celebrate the festive season with their jewellery. Focusing on their popular charm bracelets, Pandora are running a targeted outdoor campaign, showcasing their great range of charms and where consumers can find their local Pandora store.
This ooh campaign from Mediaworks and Source out of home is running on a variety of outdoor formats, including 6 Sheets, 48 Sheets, Adshel Vinyl Wraps, an Airport Backlit poster, Commuter Cards and Luas Columns. The campaign also includes wrapped Luas Columns at St Stephen’s Green and Jervis Luas stops, which enhances the visibility of the promotion at key commuter areas.
Counties that the campaign is running in include Dublin, Limerick, Galway, Cork and Waterford and at the bottom of all posters the audience is informed of where their nearest Pandora store is, making a visit to the popular jewellery brand all the more easier!
EBS Mortgages are first to run on new Luas formats
Pictured left to right: Eimear Duggan (Starcom), Orlagh O’Mahony (Source out of home), Rhoda McDonagh (EBS), Alex Simpson (Irish International) and Lisa Naughton (JCDecaux)
EBS embarked on an extensive outdoor advertising campaign to promote EBS Mortgages and their mortgage appointments for customers.
An exciting element of the campaign, and a media first, were the new Luas advertising formats. EBS are the first campaign to display on the new external formats on the Luas, running on Luas Tram Tops, Centres and Sides.
The key message behind the campaign was EBS’ availability to discuss mortgage opportunities with potential customers. The creative by Irish International emphasised that mortgage appointments can be arranged at any time, whether it’s early in the morning or late in the evening after work, during the weekdays or at weekends – whenever suits you.
The key target audience for this promotion were commuters, who may not have the time to discuss their mortgage options during regular working hours. Therefore ooh advertising on transit formats was ideal for targeting this audience.
Rhoda McDonagh, Marketing Manager at EBS, commented “Due to the fact that our new creative is short and snappy, we wanted to find an exciting way to showcase this message. We felt that the outdoor medium was a perfect fit for our new campaign and the Luas in particular was a great way to reach our target market of adults aged 25-44. We are also delighted to be the first advertisers to use the new Luas formats, which increased the impact of our campaign on the Luas.”
Planned by Starcom and Source out of home, the EBS Mortgages campaign ran on Adshel, CommuterPoints, T-Sides, Luas Columns and an internal tram domination, 48 Sheets, 96 Sheets, Golden Squares and Phone Kiosks. Additional high impact ooh was included in this campaign, as EBS also ran on the Parkgate St special and an advertising domination at Pearse Station, which featured Transvison and vinyl wraps on ticket barriers and escalators.
Colaaaaaarr matey! Captain Morgan sails onto ooh
In the latest out of home advertising campaign for Captain Morgan, Diageo are promoting Captain Morgan and ‘Colaaaaaarr’ and encouraging consumers to ‘order like the Captain’.
Cola is a widely used accompaniment to the popular rum drink and Captain Morgan have promoted this mixture on a variety of outdoor formats, including 48 Sheets, Golden Squares, CommuterPoints, Metropanels, Luas Straplines and Transvision Screens at rail stations.
The pirate-theme associated with Captain Morgan is clearly present in the creative in this campaign, through such copylines as ‘Colaaaaaarr’, which is emphasised on a 48 Sheet illumination special; plus a photo of Captain Morgan on a Golden Square poster, sharing a Captain Morgan and Cola with his Dublin crewmates.
Carat and Source out of home worked on the planning for this campaign.
Kronenbourg 1664 has made a welcome return to the out of home scene.
The highest selling French beer brand in the world has been sold in Ireland by Diageo since late 2013. Cycle 17 marked the first appearance by the brand on out of home in Ireland for more than 20 years and an example of their previous work can be seen above.
The current campaign can be seen on Adshel and Metropanel 6 Sheets, Pub A1 units and on the Upright panel in Donnybrook, Dublin.
Carat and Source out of home planned the campaign with creative by John Street.