Meteor runs digital disruption on OOH
Meteor ran a ‘live’ disruption on OOH on November 24th. The disruption was a pre-recorded mock news bulletin report, that was aired across multiple platforms, including digital OOH.
A primary location for the disruption was Stephen’s Green Shopping Centre. At exactly 6.30pm Meteor ran a 2-minute takeover on the Green Screen at the entrance to the centre, airing a ‘breaking news’ report from Waterford Whispers covering missing chocolate, hints for extravagant gifts and more. Other locations where the disruption took place were The Square Tallaght, the Ilac Shopping Centre, a DigiVan in Dublin city centre as well as 30 city centre Orbscreens.
Vizeum and Source out of home planned this disruption on OOH, which was part of its overall Christmas campaign on Outdoor. The OOH creative from DDFH&B focuses on the ‘hintmas season’ and is running on 48 Sheets, Golden Squares, T-Sides, Digital Portrait Panels, Adshel, City Impacts, Citybox and the Green Screen. OOH also features in Meteor’s Merry Hintmas TV advert; a 48 Sheet is included which a man uses to hint to his partner that we would like a present from Meteor this Christmas.
You can view a video of Meteor’s ‘live’ news report at Stephens Green here.
Tayto’s bigger value bags
Tayto is promoting its new, bigger value bags on Outdoor advertising and the campaign includes two special builds.
Planned by Vizeum and Source out of home, formats in Tayto’s Outdoor campaign include dPods, 48 Sheets and Adshel. The creative by Publicis Dublin promotes a variety of Tayto products, all of which now have bigger value bags. Pouch Specials were installed at two petrol stations, in the form of giant sized packets of Tayto’s Snax and Waffles brands, tying in with the key message in the campaign that Tayto is using bigger bags for its snacks brands.
Pictured (L-R): Lisa Temple (JCDecaux), Susan O’Leary (DDFH&B), Amy Rowe (Irish Life Health), Clodagh Ryan (Mediaworks), Orlagh Keane (Source out of home) and Pat Cassidy (PML Group)
New health insurer Irish Life Health has launched in the Irish market and OOH is carrying the message far and wide in cycle 19. The company was formed following the acquisition of Aviva Health earlier this year by Irish Life and Irish Life’s full acquisition of GloHealth. Among the formats chosen to advertise the launch were 48 Sheets, 96 Sheets, Adshel 6 Sheets, Metropoles, Forward Stems, City Impacts and Luas Columns. The DDFH&B designed ads features a baby, a young boy and a pair of cyclists.
The image of the young boy blowing bubbles was complemented by two special build 96 Sheets which incorporated a bubble machine so actual bubbles emanated from the unit.
Outdoor is a favoured medium for big brand launches/rebrands as the medium reaches a large audience in a short space of time and offers a massive creative canvass to get the information across to the public. Other examples from recent times include Guinness Hop House 13, UTV Ireland, eir and Samsung Galaxy S6.
The Irish Life Health campaign was placed by Mediaworks and Source out of home. To view a vine of the Irish Life Health billboard special, click here.
Get your free breakfast this Friday!
Pictured at the McDonald’s interactive special are Chris Collins (Clear Channel), Ciara Baker (Mediaworks), Orlagh Keane (Source out of home), Shireen McDonagh (Cawley Nea\TBWA), Pat Cassidy (PML Group) and Lara Walsh (Cawley Nea\TBWA)
Following from its success last year, McDonald’s have brought back Free Breakfast Friday! Today, 26th February, customers in McDonald’s will get a Sausage and Egg McMuffin or Bacon and Egg McMuffin for free until 10am.
As part of its promotion of Free Breakfast Friday (FBF), McDonald’s have run strong OOH campaign. Planned by Mediaworks and Source out of home, with creative by Cawley Nea\TBWA, the FBF campaign is running primarily on 6 Sheets but also includes a key 48 Sheet Première site in Ranelagh and an interactive special build on a bus shelter at South Great Georges St. The interactive bus shelter includes a digital screen that takes a picture of a person when the stand facing the 6 Sheet panel and superimposes your face on a person dancing.
McDonald’s OOH campaign for FBF also included a change in design mid-cycle. At the beginning of cycle 4 McDonald’s advertised on 48 Sheet Première that it uses 100% Irish free-range eggs in its breakfast menu every morning. On Monday 22nd February this design was changed to promote FBF. Creative on Adshel was also changed today, the day of Free Breakfast Friday, to further highlight to potential consumers that FBF is today.
Head on down to McDonald’s this morning for your free breakfast this Friday!
Construction works for the LUAS cross city are well underway and in the build up to Christmas, a time when Dublin City is filled with festivities and shopping, RPA are running an OOH campaign to highlight that its business as usual while the LUAS cross city works continue over the festive season.
The LUAS OOH advertising includes a very festive message, with the creative showing the merging of the Green and Red LUAS Lines in the shape of Christmas trees. An illuminated special on Macken Street was included in the campaign, with the LUAS Christmas trees lighting up the street and strengthen the message of this campaign: that Dublin City Centre is magical at Christmas.
Starcom and Source out of home worked on the media planning for the LUAS Outdoor promotion and Focus Advertising were behind the creative.
Pictured above is Meteor’s ‘sandman’ special build, running on JCDecaux’s Luas Column at Heuston Station
Meteor’s dastardly Christmas advertising character, Nicholas St Wenceslas, has returned this festive season.
The character, dreamed up by Rothco last Christmas for Meteor, has been renewed and refreshed after its popularity last year.
This year, the king of cutting corners has moved his headquarters to the tropical, tax-neutral Christmas Isles.
“We wanted to really bring Nicholas back with a twist. With his new location now in the tropical tax haven Christmas Isles, using those visuals will cut through the normal wintery vignettes that you see at this time of the year,” said Maeve O’Malley, director of Meteor.
Planned by Vizeum and Source out of home, the OOH element of the Christmas Ltd campaign is running on 96 and 49 Sheets, Golden Squares, Adshel, Metropole, Luas Columns, T-Sides and City Impacts.
A special build is also included in the campaign, in the form of a ‘sandman’ built on top of a Wrapped Luas Column. In true Nicholas St Wenceslas style, Christmas Ltd have cut corners with its snowman as it has been made with sand rather than snow, which is much more widely available on the Sunny Christmas Isles!
Eclipse Media installed the snowman special build.
Smirnoff’s ‘We’re Open’ campaign has returned to OOH in time for Halloween, with a variety of clever creative included on the poster designs.
Planned by Carat and Source out of home, the OOH campaign is running on 48 and 6 Sheets, Golden Squares and dPods. The creative is very effective through its use of several clever copy lines. One copy line includes text in the Irish language (‘Oscailte? Tá’) which emphasises the Irishness of the campaign and another incorporates the upcoming spooky season (‘Halloween frights or cultured nights.’). This variety in the creative further highlights the inclusivity of Smirnoff Vodka as it positions itself as the ideal drink for every person and every occasion.
UV Specials were also used in the nationwide OOH promotion for Smirnoff, with three running in prime Dublin locations and one in Cork city. The UV posters were a strong and impactful addition to Smirnoff’s latest ‘We’re Open’ promotion, lighting up the streets in the evenings and through the night.
Hula whoops for World Hoop Day
Pictured top left, from L-R: Aoife Dempsey (Source out of home), Niamh O’Dea (Largo Foods), Liam Corbett (Vizeum) and Caroline Shesgreen (Vizeum)
Hula Hoops celebrated World Hoop Day on Saturday 3rd October, and incorporated its ‘Fun Never Grows Up’ campaign into the celebration.
A Hoop Stall, equipped with Hula Hoop girls, was at the Square Tallaght on Saturday 3rd October and prizes were up for grabs on the day. As well as the special stall for World Hoop Day, Hula Hoops are running a domination of the escalator panels at The Square and a giant Floor Graphic has also been placed on the ground floor of the shopping centre, further exposing consumers to Hula Hoop’s belief that ‘Fun Never Grows Up’.
Planned by Vizeum and Source out of home, Hula Hoops OOH campaign is currently running on 6 Sheets, Cityboxes, dPods, POPAds, Digi Tower, Retailer Adtower, Store Points, and SuperValu Screens.
Win Bigger and Better with the National Lottery
The National Lottery has made a series of changes to the Lotto, aiming to make it more exciting and engaging to players. These changes, which include adding two numbers to the current Lotto matrix, creating Lotto 6/47 (currently Lotto 6/45) were in effect for players in retail stores from Thursday 3rd September. The first Lotto draw under the new matrix took place on Saturday 5th September 2015.
Under the changes, the prize structures across Lotto, Lotto Plus and Lotto 54321 have been significantly enhanced, with the odds of winning greatly improved from 1:42 to 1:29.
To celebrate its bigger, better prize offering, the National Lottery is running an extensive out of home campaign. Planned by Starcom and Source out of home, with creative by DDFH&B, the Bigger Better Lotto promotion is running on a wide range of outdoor formats, including 48 and 96 Sheets, a 240 Sheet special, Metropoles, Commuter Squares, the Green Screen, Transvision and banner specials at Heuston Station.
A variety of creative is used on the posters in this campaign, all centring around the theme of ‘Bigger Better Dreams’ if customers play the new Bigger Better Lotto. So have you got big dreams? Time to make them bigger with the National Lottery!
Two paws up for Purina Bakers’ new campaign
Pictured left to right are Vivien Storan (Mindshare), Tara Duggan (Nestlé), Aoife Dempsey (Source out of home), Laura Hendrick (Clear Channel) and Pat Cassidy (PML Group)
Nestlé is promoting its dog food range, Purina Bakers, in cycle 19 with a vibrant and innovative OOH campaign.
Planned by Source out of home and Mindshare, Purina Bakers is running on Adshel and Adshel Wraps, Supersides and POPAds. Nestlé have also included a dispenser special in the campaign, which was installed by Eclipse Media and is running in Clontarf, targeting a popular area for dog-walkers.
The poster creative, by McCann Blue, encourages passers-by to ‘press your paw’ on the poster to receive a sample packet of Bakers Sizzlers, a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs’ immune systems, as well as Omega 3 & 6 oils for a luxuriant coat.
The Sizzlers were a very popular treat (among the dogs, that is!) at a photoshoot that took place this week to mark the launch of Purina Bakers’ OOH campaign, with the dogs kindly provided by the DSPCA.
So what are you waiting for? Go get your paws on doggylicious Bakers!