Ryanair has relaunched its Ryanair Rooms website and is offering travellers who book accommodation through ‘Ryanair Rooms’ the opportunity to claim 10pc back in credit to spend on their next flights.
Using the air carriers branding colours, the OOH campaign clearly highlighted the incentivised offer and built awareness of the overhauled website as the airline tries to compete with sites like Airbnb and Expedia.
The campaign displayed on 48 Sheets, Digipole, Metropoles and T-Sides.
Out of Home can be seen as a useful and effective driver of ecommerce sales by directing the audience online and onto a company website. OCS (Out of Home consumer survey) shows 44% of all Irish adults agree posters/screens often create a reason to search online. The campaign resonated well with the audience as evident in our post campaign analysis which saw 59% of Dubliners recall the campaign.
Ikea is currently running on OOH to promote its range of bedroom fittings and furnishings, giving us even more reason to venture to its Dublin outlet. With major interior inspiration and multiple creatives there’s something to pique everyone’s interest, a fancy dressing table, beds for the kids, duvets and extra storage all featured in the campaign.
The roadside 6 Sheet campaign shows taglines such as ‘All hail the bedtime ritual’ to ‘Go on, just 5 more minutes’. With pricing in large bold text, the taglines and logo in white space, this message can be easily absorbed by passers- by in car, on foot or those simply dreaming of their bed while waiting for the bus.
The Wonderfuleverynight campaign also incorporated projections. Running over a number of days and facilitated by The Pictureworks, the projection is displaying on Dawson Street, Grafton Street and Amiens Street, busy high traffic areas.
Credits: Media: Vizeum – Creative: Mother London – OOH Agency: Source out of home
Make Christmas with Dunnes
This year Dunnes Stores is running a Christmas campaign that is all about making the festive season special, conveyed through its ‘Make Christmas’ Tagline; alongside a variety of creative on Out Of Home.
Several festive designs are used, bringing together some of our favourite aspects of Christmas – the parties, spending time with family, friends and of course, our pets.
Using copylines such as ‘Make The Season Yours’ ‘Make it Home’ and ‘Make it Magical’, Dunnes Stores campaign is clearly all about making the Christmas season special.
Dunnes is also providing us with a taster of its Simply Better Festive range available in-store, the beautifully designed creative displays a black background and simple gold text which allowed the products to take centre stage.
The heavy weight OOH burst is running nationwide and displaying on 48 Sheets, Digipole, Bus Shelters and Adshel 6 Sheets and various formats located in Dublin Airport.
Creative: Dunnes Stores
OOH specialist: Source Out of Home
It’s Trainer Central at Life Style Sports!
The brand new hub dedicated to men’s streetwear, Trainer Central has arrived in Life Style Sports and is on OOH to promote the launch.
The timing of the campaign is impeccable as the Christmas dash begins and we all know sports apparel and trainers are staple gift ideas for Christmas. The OOH creative is divided into sections with a mix of the trainer central’s hottest seasons looks. Lifestyle teamed up with Dublin trio, Hared Squead, who star in the campaign.
The OOH campaign displayed on Metropole, Bus Shelters and Metropanels for coverage in highly urbanised areas and Digital 6 Sheets in the retail environment while a Luas tram side and Luas light box were also activated for the OOH campaign. The selection of formats were chosen carefully to ensure a younger audience was captured.
Pictured: Louise Enright (Source OOH) Niamh McGarry (Lifestyle Sports), Amanda Campbell (Lifestyle Sports), Chris Collins (JCDecaux)
Media: Lifestyle Sports
OOH Specialist: Source out of home
Purina Shows its Beta Stocklist on OOH
Petcare company Purina is advertising on Outdoor with an extensive 6 Sheet campaign. Metropanels and 48 Sheets also feature within the campaign that was planned by Mindshare with creative by Thynk. Source ooh was responsible for mapping the Outdoor campaign.
The campaign is situated in close proximity to local pet shops nationwide with the 6 Sheet copy being localised to show the name of the local pet specialist stores, as these stores are carriers of the Purina Beta products.
KBC blasts off its mortgage services
KBC has been advertising heavily on OOH in the past month as the bank continues to promote its digital banking services. The digital savvy consumer is at the core of the campaign as it advertises its new offerings that it rolled out in recent times.
The bank is advertising on various OOH formats to communicate the unique selling points of the bank. 48 Sheets, various 6 Sheets, Commuter dPods and Tranvision all feature in the widespread OOH campaign.
KBC is also displaying a 2D poster on the Golden Square located on Merrion Row. The colourful and playful creative shows the rocket blasting off the billboard and over the standard frame of the Golden Square. The rocket is slightly curved to create the dimensional illusion.
Planned by Mediaworks, creative by London agency 18 and Rising, Source out of home planned the OOH campaign while eclipse media was responsible for the construct of the 2D billboard.
Lidl shows its fashionable prowess on OOH
The wait is over, in the highly anticipated release of its fashion collaboration with supermodel Heidi Klum, Lidl is celebrating the launch with a multi-format Out Of Home advertising campaign.
As Lidl continues to expand, the fashion line debuted at New York fashion week with a supermarket twist to its runway show.
Planned by Mediaworks, with creative by Lidl International, Source ooh was responsible for the Out Of Home advertising. The campaign is displaying on a combination of Large and Small formats, maximising both coverage and frequency.
The campaign, using Lidl’s three identifiable branding colours; red, yellow and blue as the backdrop colours showcases the clothing range as modelled by Heidi Klum herself. The clothing line features an assortment of clothing to include dresses, trousers and jackets, which are sure to be key staples for the autumn season. The OOH campaign also gave a sneak peak of the clothing line at least a week in advance of its launch in stores, contributing to the build up and excitement surrounding the range.
With the line previewed, prices included and a clear date of launch all featuring on the OOH campaign, we’re sure the ladies of Ireland were forming an orderly queue as it hit the shelves on Monday 18th September.
KBC Celebrates Customer Experience
KBC has launched a new advertising campaign for the next phase of its ‘Bank of You’ marketing communication. In the newly released campaign, KBC is targeting the digital savvy customer and demonstrates how KBC provides a different banking experience that is out of this world and in your pocket.
As Ireland’s digital first bank begins its drive to double its customers in Ireland over the next three years, the bank is pushing consumer driven services, solutions and innovations, so consumers can enjoy an innovative, personalised and user friendly service. The campaign will roll out over the next few months communicating the unique selling points of KBC banking.
Planned by Mediaworks and creative by London agency 18 and rising, who won the KBC account recently, Source ooh was responsible for the Out of Home aspect of the campaign. The fun and light creative illustrates the banking products and services you can avail of via the digital medium, with CTA’s to download the app or visit their website.
Research* shows that of those who have seen OOH advertisement in the 6 months, 55% have searched online for more information about the company or the product.
The campaign is running on 48 Sheets, Golden Squares, Commuter and Retail dPods (commuters and retail), Bus Shelters, Metropoles and Tranvision to name but a few. The campaign is also advertising on the newly added Digipole in its cycle launch.
*PML Poster Impact Research, 2017
Repak Drops The Stats On Recycling
It’s been 20 years since Repak was first established in Ireland and to celebrate they’ve launched a stat filled OOH campaign to showcase Ireland’s amazing efforts when it comes to recycling. And all that effort has paid off as we are listed in the top 10 countries in Europe for recycling.
Planned by Mediaworks with creative by the Marketing Network, Source out of home was responsible for the OOH planning. The campaign, with a focus on transport formats, is running on Capital T’s and T-Sides, City Impacts, Ihubbs, Metropanels and Commuter Cards.
As part of the campaign, Repak activated a Luas Domination incorporating ceiling graphics and Luas straplines on both the Red and Green line to cater for a geographically diverse audience. Some of the stats included in the OOH Campaign are as follows;
- 8 billion plastic bottles,
- 7 billion glass bottles,
- 6 billion cans and
- 4 million tonnes of cardboard and paper.
Out Of Home as a medium is a quick and convenient way of disseminating information to a mass audience and such campaigns can achieve the objectives of such informational awareness campaigns quickly.
Pictured (L-R) : Linda Collins (Marketing Network), Laura Sherry (Marketing and Communications Manager Repak), Alan Ruane (Marketing Network), Padraig Smith (Marketing Network), Caitriona McGrory (JCDecaux), Mark Delany (Mediaworks), Orlagh Keane (Source ooh)
King, one of the nation’s favourite crisp brands, has launched an Outdoor campaign through Vizeum and Source out of home.
Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.
As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house Innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street has been loaded with the product. The instantly recognisable King Crisps packet pours the crisps from above. And yes… they are real crisps! Approximately 250 packets of crisps were used to fill the 6 Sheet panel.
It’s great location and tempting visual make it hard resist popping into the local store for a packet or two!
Commenting on the filled bus shelter, Brand Activation Manager at Largo Foods said: ‘As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our Simply Superior crisps in all their glory and will certainly make people stop and stare.’
Pictured: Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)