Guinness Gets Behind Every Great Town

With the All-Ireland Finals’ swiftly approaching, Guinness have launched an OOH campaign in support of the GAA. Entitled ‘Behind Every Great Town’, the campaign celebrates the GAA and the role it plays in every great town, whether that’s the cliff edge of the Aran Islands or the home of the GAA in Drumcondra.

Planned by Carat and Source out of home with creative by BBDO, the campaign is running on 96 Sheets, 48 Sheets, Golden Squares and I-Sites. Several different creatives were used for the campaign showing different settings and backdrops with the featured goal posts taking prominence, illustrating the community approach to Ireland’s national sport and just how ingrained GAA is into the landscape of the country.

August 10, 2017
Posted in: Recent Campaigns
Crisp sandwich on the beach…anyone?

Mr Tayto is feeling the heat and has decided to head off to the beach with the guns on show and crisps in tow.

To celebrate the hazy summer days, Tayto created an Out of Home special for the season based campaign. Planned by Vizeum and Source ooh with creative from Insight Marketing and the special build by Eclipse Media.  The special encapsulating the ‘Share the Summer with Tayto’ tagline, is a 2D model of Mr Tayto, his sun lounger and tropical palm trees, which are raised off the billboard to create the dimensional effect. The illuminated Golden Square on Cuffe Street creates a stunning night-time Out of Home advert as it casts a shadow on the 2D model.

The campaign is also running on dPods, 48 Sheets, 6 Sheets and Super Rears.

Pictured: Pat Cassidy (PML Group), Leah Jordan (Vizeum), Fiona Kelly (Source ooh), Mr Tayto, Carol McCaghy (Largo), Katie Dockrell (Insight Marketing) Rachael McKenna (Largo), Stephen Nother (Vizeum)

July 24, 2017
Posted in: Recent Campaigns
An Post delivery knows no borders

An Post’s advertising campaign for their new service World Wide Open has launched, making it easier for companies and consumers to sell, buy, receive and return goods, whenever and wherever they choose.

The campaign shows the breaking down of borders and removing obstacles to bring the world closer together using high impact visuals. The campaign was planned by Starcom and Source out of home with creative by Target McConnells. The Outdoor element of the campaign will be running on 96 Sheet, 48 Sheet, Airport Backlit and Metropoles.

The campaign is strategically positioned with an airport presence to serve an international audience.

July 13, 2017
Posted in: Recent Campaigns
eir sweeps the country

eir‘s latest campaign is in celebration of everyday life being empowered as Eir mobile delivers powerful coverage to every town, city and county in Ireland. The network allows customers to do anything anywhere, whether that’s watching a match from a boat in the middle of the sea, herding sheep or showcasing your talents online.

The campaign creative features a number of different settings and backdrops while the cast featured enjoy the freedom, opportunity and coverage eir provide.

In collaboration with media agency Vizeum and creative by Rothco, Source out of home conducted the Outdoor planning. The campaign is running on 96 sheets, 48 Sheets, 6 Sheets, Europanels, T-Sides and City Impacts for maximum reach and coverage throughout the country.

July 7, 2017
The Vikings Are Coming To Ashbourne

Tayto

The Vikings have made their maiden voyage to Ashbourne. The Viking Voyage is the newest ride experience to open in Tayto Park, as it continues to add new attractions. With over 10,000 tonnes of concrete, 500 tonnes of steel, 1.7million litres of water and 5,000 bundles of straw, the flume track is 700m, takes about 5 mins and reaches speeds of 60kph.

Tayto wanted to create a huge splash to celebrate the opening of Ireland’s largest flume ride and we planned something extra special to promote the opening of the water ride. Currently, a Viking long boat is teetering on the edge of a building on Camden Street. The idea around the 3D banner was that we wanted to re-create the (terrifying) moment when you are about to drop on the ride and bring it to life in a fun and innovative way.

The campaign was planned by Vizeum and Source ooh, creative adapted by PML Group’s in-house team of designers, Design+, and the special built by Big Picture Media.

With the kids finishing up in school and the summer well underway, it is the perfect timing for the opening of the new attraction… all just 30 minutes away from Dublin.

In addition, Tayto is running copy on 48 Sheets, Bus Shelters and Super Rears for maximum roar in Dublin.

Pictured (L-R): Kim Irwin (Vizeum), Pat Cassidy (PML Group), Niamh Reynolds (Tayto Park), Fiona Kelly (Source ooh), Peter Forde (Vizeum) 

June 26, 2017
McDonald’s Are Ice Cold For Summer

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McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.

A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.

Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.

All on sale until October… the gift that keeps on giving.

 

June 14, 2017
Fly Smarter with Norwegian Air

Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.

Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.

 

May 16, 2017
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge

OLYMPUS DIGITAL CAMERA

The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.

Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adhsel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.

The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.

 

May 16, 2017
More character with Hop House 13

Hop House 2017

Guinness Hop House 13 has launched new creative in its latest OOH campaign, featuring several well-known spots that stock the popular lager: John Kavanagh and Sam’s Barbers, both located in Dublin, and Brennan’s Criterion Bar in Bundoran.

The Outdoor campaign is in conjunction with 20 second video adverts from each of these locations, as well as McCarthy’s in Fethard, Co. Tipperary, which show the publicans serving customers and emphasises the character of these locations, and Hop House 13.

Carat and Source out of home planned the OOH element of this campaign, with creative by AMV BBDO.

April 20, 2017
Hailo to mytaxi

mytaxi photoshoot

Pictured L-R: Roisin O’Brien (mytaxi), Barry Sweeney (Guns or Knives), Chloe Guildea (Source ooh), Pat Cassidy (PML Group), Caroline Shesgreen (Vizeum and Gary Bramall (mytaxi)

Taxi-hailing app Hailo has been renamed mytaxi following a merger between the two groups, which creates Europe’s biggest e-hailing app. A wide-ranging nationwide OOH campaign planned by Vizeum and PML announced the name-change.

“The first thing you’ll recognise is that the mytaxi app looks really familiar, the colour scheme is still the same – and the ‘Irishness’ that leant to the success of Hailo here is still visible, ” mytaxi’s General Manager in Ireland, Tim Arnold said.

This Irish feel was maintained with some very witty taglines by Guns or Knives.

Formats of note in Dublin included East Link Toll Domination, Bridges on Ballybough & North Strand Roads and a 240 Sheet in Ranelagh. A moving mechanical arm was added to a Golden Square on Cuffe Street to give the old app a proper send off.

Commenting on the merger, mytaxi CEO Andrew Pinnington said: “The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.

“We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments.”

March 29, 2017
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