It’s Trainer Central at Life Style Sports!
The brand new hub dedicated to men’s streetwear, Trainer Central has arrived in Life Style Sports and is on OOH to promote the launch.
The timing of the campaign is impeccable as the Christmas dash begins and we all know sports apparel and trainers are staple gift ideas for Christmas. The OOH creative is divided into sections with a mix of the trainer central’s hottest seasons looks. Lifestyle teamed up with Dublin trio, Hared Squead, who star in the campaign.
The OOH campaign displayed on Metropole, Bus Shelters and Metropanels for coverage in highly urbanised areas and Digital 6 Sheets in the retail environment while a Luas tram side and Luas light box were also activated for the OOH campaign. The selection of formats were chosen carefully to ensure a younger audience was captured.
Media: Lifestyle Sports
OOH Specialist: Source out of home
Purina Shows its Beta Stocklist on OOH
Petcare company Purina is advertising on Outdoor with an extensive 6 Sheet campaign. Metropanels and 48 Sheets also feature within the campaign that was planned by Mindshare with creative by Thynk. Source ooh was responsible for mapping the Outdoor campaign.
The campaign is situated in close proximity to local pet shops nationwide with the 6 Sheet copy being localised to show the name of the local pet specialist stores, as these stores are carriers of the Purina Beta products.
KBC blasts off its mortgage services
KBC has been advertising heavily on OOH in the past month as the bank continues to promote its digital banking services. The digital savvy consumer is at the core of the campaign as it advertises its new offerings that it rolled out in recent times.
The bank is advertising on various OOH formats to communicate the unique selling points of the bank. 48 Sheets, various 6 Sheets, Commuter dPods and Tranvision all feature in the widespread OOH campaign.
KBC is also displaying a 2D poster on the Golden Square located on Merrion Row. The colourful and playful creative shows the rocket blasting off the billboard and over the standard frame of the Golden Square. The rocket is slightly curved to create the dimensional illusion.
Planned by Mediaworks, creative by London agency 18 and Rising, Source out of home planned the OOH campaign while eclipse media was responsible for the construct of the 2D billboard.
Lidl shows its fashionable prowess on OOH
The wait is over, in the highly anticipated release of its fashion collaboration with supermodel Heidi Klum, Lidl is celebrating the launch with a multi-format Out Of Home advertising campaign.
As Lidl continues to expand, the fashion line debuted at New York fashion week with a supermarket twist to its runway show.
Planned by Mediaworks, with creative by Lidl International, Source ooh was responsible for the Out Of Home advertising. The campaign is displaying on a combination of Large and Small formats, maximising both coverage and frequency.
The campaign, using Lidl’s three identifiable branding colours; red, yellow and blue as the backdrop colours showcases the clothing range as modelled by Heidi Klum herself. The clothing line features an assortment of clothing to include dresses, trousers and jackets, which are sure to be key staples for the autumn season. The OOH campaign also gave a sneak peak of the clothing line at least a week in advance of its launch in stores, contributing to the build up and excitement surrounding the range.
With the line previewed, prices included and a clear date of launch all featuring on the OOH campaign, we’re sure the ladies of Ireland were forming an orderly queue as it hit the shelves on Monday 18th September.
KBC Celebrates Customer Experience
KBC has launched a new advertising campaign for the next phase of its ‘Bank of You’ marketing communication. In the newly released campaign, KBC is targeting the digital savvy customer and demonstrates how KBC provides a different banking experience that is out of this world and in your pocket.
As Ireland’s digital first bank begins its drive to double its customers in Ireland over the next three years, the bank is pushing consumer driven services, solutions and innovations, so consumers can enjoy an innovative, personalised and user friendly service. The campaign will roll out over the next few months communicating the unique selling points of KBC banking.
Planned by Mediaworks and creative by London agency 18 and rising, who won the KBC account recently, Source ooh was responsible for the Out of Home aspect of the campaign. The fun and light creative illustrates the banking products and services you can avail of via the digital medium, with CTA’s to download the app or visit their website.
Research* shows that of those who have seen OOH advertisement in the 6 months, 55% have searched online for more information about the company or the product.
The campaign is running on 48 Sheets, Golden Squares, Commuter and Retail dPods (commuters and retail), Bus Shelters, Metropoles and Tranvision to name but a few. The campaign is also advertising on the newly added Digipole in its cycle launch.
*PML Poster Impact Research, 2017
Repak Drops The Stats On Recycling
It’s been 20 years since Repak was first established in Ireland and to celebrate they’ve launched a stat filled OOH campaign to showcase Ireland’s amazing efforts when it comes to recycling. And all that effort has paid off as we are listed in the top 10 countries in Europe for recycling.
Planned by Mediaworks with creative by the Marketing Network, Source out of home was responsible for the OOH planning. The campaign, with a focus on transport formats, is running on Capital T’s and T-Sides, City Impacts, Ihubbs, Metropanels and Commuter Cards.
As part of the campaign, Repak activated a Luas Domination incorporating ceiling graphics and Luas straplines on both the Red and Green line to cater for a geographically diverse audience. Some of the stats included in the OOH Campaign are as follows;
- 8 billion plastic bottles,
- 7 billion glass bottles,
- 6 billion cans and
- 4 million tonnes of cardboard and paper.
Out Of Home as a medium is a quick and convenient way of disseminating information to a mass audience and such campaigns can achieve the objectives of such informational awareness campaigns quickly.
Pictured (L-R) : Linda Collins (Marketing Network), Laura Sherry (Marketing and Communications Manager Repak), Alan Ruane (Marketing Network), Padraig Smith (Marketing Network), Caitriona McGrory (JCDecaux), Mark Delany (Mediaworks), Orlagh Keane (Source ooh)
King, one of the nation’s favourite crisp brands, has launched an Outdoor campaign through Vizeum and Source out of home.
Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.
As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house Innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street has been loaded with the product. The instantly recognisable King Crisps packet pours the crisps from above. And yes… they are real crisps! Approximately 250 packets of crisps were used to fill the 6 Sheet panel.
It’s great location and tempting visual make it hard resist popping into the local store for a packet or two!
Commenting on the filled bus shelter, Brand Activation Manager at Largo Foods said: ‘As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our Simply Superior crisps in all their glory and will certainly make people stop and stare.’
Pictured: Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)
Guinness Gets Behind Every Great Town
With the All-Ireland Finals’ swiftly approaching, Guinness have launched an OOH campaign in support of the GAA. Entitled ‘Behind Every Great Town’, the campaign celebrates the GAA and the role it plays in every great town, whether that’s the cliff edge of the Aran Islands or the home of the GAA in Drumcondra.
Planned by Carat and Source out of home with creative by BBDO, the campaign is running on 96 Sheets, 48 Sheets, Golden Squares and I-Sites. Several different creatives were used for the campaign showing different settings and backdrops with the featured goal posts taking prominence, illustrating the community approach to Ireland’s national sport and just how ingrained GAA is into the landscape of the country.
Crisp sandwich on the beach…anyone?
Mr Tayto is feeling the heat and has decided to head off to the beach with the guns on show and crisps in tow.
To celebrate the hazy summer days, Tayto created an Out of Home special for the season based campaign. Planned by Vizeum and Source ooh with creative from Insight Marketing and the special build by Eclipse Media. The special encapsulating the ‘Share the Summer with Tayto’ tagline, is a 2D model of Mr Tayto, his sun lounger and tropical palm trees, which are raised off the billboard to create the dimensional effect. The illuminated Golden Square on Cuffe Street creates a stunning night-time Out of Home advert as it casts a shadow on the 2D model.
The campaign is also running on dPods, 48 Sheets, 6 Sheets and Super Rears.
Pictured: Pat Cassidy (PML Group), Leah Jordan (Vizeum), Fiona Kelly (Source ooh), Mr Tayto, Carol McCaghy (Largo), Katie Dockrell (Insight Marketing) Rachael McKenna (Largo), Stephen Nother (Vizeum)
An Post delivery knows no borders
An Post’s advertising campaign for their new service World Wide Open has launched, making it easier for companies and consumers to sell, buy, receive and return goods, whenever and wherever they choose.
The campaign shows the breaking down of borders and removing obstacles to bring the world closer together using high impact visuals. The campaign was planned by Starcom and Source out of home with creative by Target McConnells. The Outdoor element of the campaign will be running on 96 Sheet, 48 Sheet, Airport Backlit and Metropoles.
The campaign is strategically positioned with an airport presence to serve an international audience.