McDonald’s Are Ice Cold For Summer
McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.
A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.
Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.
All on sale until October… the gift that keeps on giving.
Fly Smarter with Norwegian Air
Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.
Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge
The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.
Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adhsel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.
The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.
More character with Hop House 13
Guinness Hop House 13 has launched new creative in its latest OOH campaign, featuring several well-known spots that stock the popular lager: John Kavanagh and Sam’s Barbers, both located in Dublin, and Brennan’s Criterion Bar in Bundoran.
The Outdoor campaign is in conjunction with 20 second video adverts from each of these locations, as well as McCarthy’s in Fethard, Co. Tipperary, which show the publicans serving customers and emphasises the character of these locations, and Hop House 13.
Carat and Source out of home planned the OOH element of this campaign, with creative by AMV BBDO.
Pictured L-R: Roisin O’Brien (mytaxi), Barry Sweeney (Guns or Knives), Chloe Guildea (Source ooh), Pat Cassidy (PML Group), Caroline Shesgreen (Vizeum and Gary Bramall (mytaxi)
Taxi-hailing app Hailo has been renamed mytaxi following a merger between the two groups, which creates Europe’s biggest e-hailing app. A wide-ranging nationwide OOH campaign planned by Vizeum and PML announced the name-change.
“The first thing you’ll recognise is that the mytaxi app looks really familiar, the colour scheme is still the same – and the ‘Irishness’ that leant to the success of Hailo here is still visible, ” mytaxi’s General Manager in Ireland, Tim Arnold said.
This Irish feel was maintained with some very witty taglines by Guns or Knives.
Formats of note in Dublin included East Link Toll Domination, Bridges on Ballybough & North Strand Roads and a 240 Sheet in Ranelagh. A moving mechanical arm was added to a Golden Square on Cuffe Street to give the old app a proper send off.
Commenting on the merger, mytaxi CEO Andrew Pinnington said: “The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.
“We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments.”
Tayto’s bigger value bags
Tayto is promoting its new, bigger value bags on Outdoor advertising and the campaign includes two special builds.
Planned by Vizeum and Source out of home, formats in Tayto’s Outdoor campaign include dPods, 48 Sheets and Adshel. The creative by Publicis Dublin promotes a variety of Tayto products, all of which now have bigger value bags. Pouch Specials were installed at two petrol stations, in the form of giant sized packets of Tayto’s Snax and Waffles brands, tying in with the key message in the campaign that Tayto is using bigger bags for its snacks brands.
Centra unveils new brand positioning: ‘Live Every Day’
Centra has announced its new ‘Live Every Day’ brand positioning, which will result in a radical transformation of the brand following significant investment. The transformation will see the introduction of healthier convenient food ranges, in-store renovations and underpinned by a heavyweight marketing campaign. As part of its advertising campaign, Centra is running an extensive promotion on Out of Home.
Planned by Starcom and Source out of home, Centra’s ‘Live Every Day’ Outdoor campaign is running on Adshel, Superside, City Impacts, Bus Commuter Cards, Phone Kiosks and Luas Columns. The campaign creative by Irish International includes a variety of appetising product shots of Centra goods, along with its new tagline ‘Live Every Day’.
Commenting on the announcement, Ray Kelly, Centra marketing director, said: “With Live Every Day, Centra is redefining convenience with a healthier, more innovative offering across our stores. We are revolutionising our in-store experience to position Centra as the ultimate time saver for great food.”
“The change is not just a tagline, there will be tangible proof points that customers will experience, including the refurbishment of our stores. Some of the other in-store changes we have made are simpler, like our decision to make healthier options more prominently available.”
“The in-store experience is critical for our success as we understand that our customers lead busy lifestyles and as Ireland’s leading convenience brand we want to make their lives simpler. Whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help.”
AIB hit the net with clever Connolly domination
Pictured are representatives from AIB, Source out of home, Exterion Media and Starcom.
In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.
In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.
The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.
Watch Out! There’s something Chunky out there….
Nestlé KitKat Chunky’s latest variant – a cookie dough flavour – is in shops now. Appetising designs featuring the product are displayed on 48 Sheet billboards, Europanels and bus shelter 6 Sheets. The launch comes seventeen years after the original KitKat Chunky hit the shelves in Ireland.
Back in 1999 the new brand appeared, fittingly, on large scale 96 Sheet panels. Outdoor worked for the new product in its infancy back then and is still doing a great job for the newest incarnation of the brand today.
The OOH campaign was placed by Mindshare and Source out of home with creative by DDFH&B.
Pictured (L-R): Lisa Temple (JCDecaux), Susan O’Leary (DDFH&B), Amy Rowe (Irish Life Health), Clodagh Ryan (Mediaworks), Orlagh Keane (Source out of home) and Pat Cassidy (PML Group)
New health insurer Irish Life Health has launched in the Irish market and OOH is carrying the message far and wide in cycle 19. The company was formed following the acquisition of Aviva Health earlier this year by Irish Life and Irish Life’s full acquisition of GloHealth. Among the formats chosen to advertise the launch were 48 Sheets, 96 Sheets, Adshel 6 Sheets, Metropoles, Forward Stems, City Impacts and Luas Columns. The DDFH&B designed ads features a baby, a young boy and a pair of cyclists.
The image of the young boy blowing bubbles was complemented by two special build 96 Sheets which incorporated a bubble machine so actual bubbles emanated from the unit.
Outdoor is a favoured medium for big brand launches/rebrands as the medium reaches a large audience in a short space of time and offers a massive creative canvass to get the information across to the public. Other examples from recent times include Guinness Hop House 13, UTV Ireland, eir and Samsung Galaxy S6.
The Irish Life Health campaign was placed by Mediaworks and Source out of home. To view a vine of the Irish Life Health billboard special, click here.