Pick up a Goodness Gang Food Hero
As part of Lidl’s marketing strategy, Lidl transformed several Bus Shelters around Dublin into arcade style claw machines containing the retailer’s ‘Goodness Gang’ teddies, a range of colourful and cuddly food heroes designed to help parents teach, motivate and reward children for healthy eating. A great way to pass the time while waiting for the bus, the hugely popular claw machines were installed on George’s Street, Baggot Street and Drumcondra Road. They were free to use and each location was topped up with new toys every day until the 11th of February.
The toys are exclusively available in Lidl stores around the country until April 1st. To collect the whole Goodness Gang, customers spending €20 will get a collector card along with two stickers. For every €10 after that, customers will receive one additional sticker and once all 10 stickers have been collected, customers can buy a food hero teddy for only €3.99. With every 20 stickers collected customers will get a food hero teddy for free.
The activation was developed by Lidl, planned by Mediaworks and Source Out of Home and built by Eclipse Media. PML Group’s iQ research intelligence found that 80% of respondents agreed that specials make an advertisement much more memorable.
Pictured: Orlagh Keane (Source out of home), Louise Slattery (Mediaworks), Robert Sheehan (Lidl), Pat Cassidy (PML Group) and Chris Collins (JCDecaux)
eir‘s latest campaign is in celebration of everyday life being empowered as Eir mobile delivers powerful coverage to every town, city and county in Ireland. The network allows customers to do anything anywhere, whether that’s watching a match from a boat in the middle of the sea, herding sheep or showcasing your talents online.
The campaign creative features a number of different settings and backdrops while the cast featured enjoy the freedom, opportunity and coverage eir provide.
In collaboration with media agency Vizeum and creative by Rothco, Source out of home conducted the Outdoor planning. The campaign is running on 96 sheets, 48 Sheets, 6 Sheets, Europanels, T-Sides and City Impacts for maximum reach and coverage throughout the country.
McDonald’s Are Ice Cold For Summer
McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.
A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.
Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.
All on sale until October… the gift that keeps on giving.
Probably the best lager this Christmas
Carlsberg are plugging into Christmas with a stand-out OOH campaign that includes a variety of illumination specials.
Source out of home worked with Carat on the Outdoor planning. It’s running on Golden Squares, 48 Sheets, Metopoles, Adshel, T-Sides, Pub A1s and the Green Screen. Several innovative elements are included in Carlsberg’s festive promotion, which literally lights up on Out of Home! These include special builds on Golden Squares and 48 Sheets, where the Carlsberg logo lights up around the logo. We love the clever creative from Irish International, which has been designed so that the lit-up logos looks as if they are Christmas tree lights plugged into actual the posters.
EL (electroluminescence) 6 Sheets on bus shelters and metroglo on Metropoles have also been incorporated into the campaign, further enhancing the campaigns visibility out on street.
Meteor runs digital disruption on OOH
Meteor ran a ‘live’ disruption on OOH on November 24th. The disruption was a pre-recorded mock news bulletin report, that was aired across multiple platforms, including digital OOH.
A primary location for the disruption was Stephen’s Green Shopping Centre. At exactly 6.30pm Meteor ran a 2-minute takeover on the Green Screen at the entrance to the centre, airing a ‘breaking news’ report from Waterford Whispers covering missing chocolate, hints for extravagant gifts and more. Other locations where the disruption took place were The Square Tallaght, the Ilac Shopping Centre, a DigiVan in Dublin city centre as well as 30 city centre Orbscreens.
Vizeum and Source out of home planned this disruption on OOH, which was part of its overall Christmas campaign on Outdoor. The OOH creative from DDFH&B focuses on the ‘hintmas season’ and is running on 48 Sheets, Golden Squares, T-Sides, Digital Portrait Panels, Adshel, City Impacts, Citybox and the Green Screen. OOH also features in Meteor’s Merry Hintmas TV advert; a 48 Sheet is included which a man uses to hint to his partner that we would like a present from Meteor this Christmas.
You can view a video of Meteor’s ‘live’ news report at Stephens Green here.
Clear Channel Play comes to Dublin
Please note this is a mocked up design for illustrative purposes only
Clear Channel have installed their first digital screens at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.
Westend Shopping Park has become known as Ireland’s first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan’s, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.
Centra unveils new brand positioning: ‘Live Every Day’
Centra has announced its new ‘Live Every Day’ brand positioning, which will result in a radical transformation of the brand following significant investment. The transformation will see the introduction of healthier convenient food ranges, in-store renovations and underpinned by a heavyweight marketing campaign. As part of its advertising campaign, Centra is running an extensive promotion on Out of Home.
Planned by Starcom and Source out of home, Centra’s ‘Live Every Day’ Outdoor campaign is running on Adshel, Superside, City Impacts, Bus Commuter Cards, Phone Kiosks and Luas Columns. The campaign creative by Irish International includes a variety of appetising product shots of Centra goods, along with its new tagline ‘Live Every Day’.
Commenting on the announcement, Ray Kelly, Centra marketing director, said: “With Live Every Day, Centra is redefining convenience with a healthier, more innovative offering across our stores. We are revolutionising our in-store experience to position Centra as the ultimate time saver for great food.”
“The change is not just a tagline, there will be tangible proof points that customers will experience, including the refurbishment of our stores. Some of the other in-store changes we have made are simpler, like our decision to make healthier options more prominently available.”
“The in-store experience is critical for our success as we understand that our customers lead busy lifestyles and as Ireland’s leading convenience brand we want to make their lives simpler. Whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help.”
AIB hit the net with clever Connolly domination
Pictured are representatives from AIB, Source out of home, Exterion Media and Starcom.
In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.
In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.
The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.
Census makes it mark on OOH
Sunday 24th April 2016 was Census Night. The census is a detailed account of everybody who is in the country on census night and everybody in Ireland was required to enter their details on a census form.
The importance of the census is that it accounts for everybody in the country no matter where they are. The results provide invaluable information on not only population size for the country as a whole, but also about the make-up of the population of towns, villages, and other small areas across the country.
To promote awareness of the upcoming census, the Central Statistics Office ran a heavyweight advertising campaign across TV, Radio and Outdoor. Planned by Starcom and Source out of home, the OOH promotion included 48 Sheets, 6 Sheets, City Impacts, T-Sides, Lower Rears and Dart Cards. The creative by Publicis encouraged passers-by to ‘make your mark’ in the 2016 census.
Source out of home Client Service Promotions
Pictured L-R: Ciara Brennan, Senior Account Executive and Aoife Dempsey, Account Manager, Source out of home
Aoife Dempsey and Ciara Brennan have been promoted to Account Manager and Senior Account Executive respectively.
Aoife joined Source out of home in 2012 and has developed a great amount of experience in her roles so far, working across such accounts as Nestlé, Kerry Group and IKEA. Aoife’s professionalism, diligence and enthusiasm will bring a huge amount to her role as Account Manager.
Ciara began working in Source out of home in 2014 and has been an excellent addition to the team. Ciara’s accounts include McDonald’s and KBC and Ciara has impressed greatly with her work ethic and the ease with how she has taken on more responsibility, which will further increase in her role as Senior Account Executive.
Congratulations to both Aoife and Ciara, both integral members of the Source out of home team.