McDonald’s Are Ice Cold For Summer
McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.
A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.
Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.
All on sale until October… the gift that keeps on giving.
Probably the best lager this Christmas
Carlsberg are plugging into Christmas with a stand-out OOH campaign that includes a variety of illumination specials.
Source out of home worked with Carat on the Outdoor planning. It’s running on Golden Squares, 48 Sheets, Metopoles, Adshel, T-Sides, Pub A1s and the Green Screen. Several innovative elements are included in Carlsberg’s festive promotion, which literally lights up on Out of Home! These include special builds on Golden Squares and 48 Sheets, where the Carlsberg logo lights up around the logo. We love the clever creative from Irish International, which has been designed so that the lit-up logos looks as if they are Christmas tree lights plugged into actual the posters.
EL (electroluminescence) 6 Sheets on bus shelters and metroglo on Metropoles have also been incorporated into the campaign, further enhancing the campaigns visibility out on street.
Meteor runs digital disruption on OOH
Meteor ran a ‘live’ disruption on OOH on November 24th. The disruption was a pre-recorded mock news bulletin report, that was aired across multiple platforms, including digital OOH.
A primary location for the disruption was Stephen’s Green Shopping Centre. At exactly 6.30pm Meteor ran a 2-minute takeover on the Green Screen at the entrance to the centre, airing a ‘breaking news’ report from Waterford Whispers covering missing chocolate, hints for extravagant gifts and more. Other locations where the disruption took place were The Square Tallaght, the Ilac Shopping Centre, a DigiVan in Dublin city centre as well as 30 city centre Orbscreens.
Vizeum and Source out of home planned this disruption on OOH, which was part of its overall Christmas campaign on Outdoor. The OOH creative from DDFH&B focuses on the ‘hintmas season’ and is running on 48 Sheets, Golden Squares, T-Sides, Digital Portrait Panels, Adshel, City Impacts, Citybox and the Green Screen. OOH also features in Meteor’s Merry Hintmas TV advert; a 48 Sheet is included which a man uses to hint to his partner that we would like a present from Meteor this Christmas.
You can view a video of Meteor’s ‘live’ news report at Stephens Green here.
Clear Channel Play comes to Dublin
Please note this is a mocked up design for illustrative purposes only
Clear Channel have installed their first digital screens at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.
Westend Shopping Park has become known as Ireland’s first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan’s, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.
Centra unveils new brand positioning: ‘Live Every Day’
Centra has announced its new ‘Live Every Day’ brand positioning, which will result in a radical transformation of the brand following significant investment. The transformation will see the introduction of healthier convenient food ranges, in-store renovations and underpinned by a heavyweight marketing campaign. As part of its advertising campaign, Centra is running an extensive promotion on Out of Home.
Planned by Starcom and Source out of home, Centra’s ‘Live Every Day’ Outdoor campaign is running on Adshel, Superside, City Impacts, Bus Commuter Cards, Phone Kiosks and Luas Columns. The campaign creative by Irish International includes a variety of appetising product shots of Centra goods, along with its new tagline ‘Live Every Day’.
Commenting on the announcement, Ray Kelly, Centra marketing director, said: “With Live Every Day, Centra is redefining convenience with a healthier, more innovative offering across our stores. We are revolutionising our in-store experience to position Centra as the ultimate time saver for great food.”
“The change is not just a tagline, there will be tangible proof points that customers will experience, including the refurbishment of our stores. Some of the other in-store changes we have made are simpler, like our decision to make healthier options more prominently available.”
“The in-store experience is critical for our success as we understand that our customers lead busy lifestyles and as Ireland’s leading convenience brand we want to make their lives simpler. Whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help.”
AIB hit the net with clever Connolly domination
Pictured are representatives from AIB, Source out of home, Exterion Media and Starcom.
In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.
In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.
The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.
Census makes it mark on OOH
Sunday 24th April 2016 was Census Night. The census is a detailed account of everybody who is in the country on census night and everybody in Ireland was required to enter their details on a census form.
The importance of the census is that it accounts for everybody in the country no matter where they are. The results provide invaluable information on not only population size for the country as a whole, but also about the make-up of the population of towns, villages, and other small areas across the country.
To promote awareness of the upcoming census, the Central Statistics Office ran a heavyweight advertising campaign across TV, Radio and Outdoor. Planned by Starcom and Source out of home, the OOH promotion included 48 Sheets, 6 Sheets, City Impacts, T-Sides, Lower Rears and Dart Cards. The creative by Publicis encouraged passers-by to ‘make your mark’ in the 2016 census.
Source out of home Client Service Promotions
Pictured L-R: Ciara Brennan, Senior Account Executive and Aoife Dempsey, Account Manager, Source out of home
Aoife Dempsey and Ciara Brennan have been promoted to Account Manager and Senior Account Executive respectively.
Aoife joined Source out of home in 2012 and has developed a great amount of experience in her roles so far, working across such accounts as Nestlé, Kerry Group and IKEA. Aoife’s professionalism, diligence and enthusiasm will bring a huge amount to her role as Account Manager.
Ciara began working in Source out of home in 2014 and has been an excellent addition to the team. Ciara’s accounts include McDonald’s and KBC and Ciara has impressed greatly with her work ethic and the ease with how she has taken on more responsibility, which will further increase in her role as Senior Account Executive.
Congratulations to both Aoife and Ciara, both integral members of the Source out of home team.
Get your free breakfast this Friday!
Pictured at the McDonald’s interactive special are Chris Collins (Clear Channel), Ciara Baker (Mediaworks), Orlagh Keane (Source out of home), Shireen McDonagh (Cawley Nea\TBWA), Pat Cassidy (PML Group) and Lara Walsh (Cawley Nea\TBWA)
Following from its success last year, McDonald’s have brought back Free Breakfast Friday! Today, 26th February, customers in McDonald’s will get a Sausage and Egg McMuffin or Bacon and Egg McMuffin for free until 10am.
As part of its promotion of Free Breakfast Friday (FBF), McDonald’s have run strong OOH campaign. Planned by Mediaworks and Source out of home, with creative by Cawley Nea\TBWA, the FBF campaign is running primarily on 6 Sheets but also includes a key 48 Sheet Première site in Ranelagh and an interactive special build on a bus shelter at South Great Georges St. The interactive bus shelter includes a digital screen that takes a picture of a person when the stand facing the 6 Sheet panel and superimposes your face on a person dancing.
McDonald’s OOH campaign for FBF also included a change in design mid-cycle. At the beginning of cycle 4 McDonald’s advertised on 48 Sheet Première that it uses 100% Irish free-range eggs in its breakfast menu every morning. On Monday 22nd February this design was changed to promote FBF. Creative on Adshel was also changed today, the day of Free Breakfast Friday, to further highlight to potential consumers that FBF is today.
Head on down to McDonald’s this morning for your free breakfast this Friday!
The hoax is up as Lidl shows LGFA Serious Support
Lidl has confirmed that it was behind the hoax ad campaign for a women’s-friendly sports ball called ‘the Ladyball’ and has announced it will become the Official Retail Partner to the Ladies Gaelic Football Association (LGFA).
Ladyball gripped social media last week and the controversial ‘product’ created a much needed debate on women in sport in Ireland. Lidl said that the campaign was designed to show how female sports only need public support in order to compete with male ones.
Following on from the Ladyball reveal, Lidl are running an emotive campaign to promote its partnership with LGFA, with the tagline of the promotion stating that ‘Serious athletes deserve serious support’. The TV advert running as part of Lidl’s promotion focuses on a variety of female athletes, all of whom play GAA just like men. There is no suggestion in the ad that women are anyway weaker when it comes to playing sports; they are just as passionate about their game as men, just as much an inspiration to younger people who might hope to one day play for their county or club. The theme of the TV advert resonates on OOH, with the creative by Chemistry focusing on LGFA players, kitted out and on the pitch, ready to play their sport.
Planned by Mediaworks and Source out of home, Lidl’s OOH campaign is running on traditional 48 Sheets and 48 Sheet Premières, Commuter Squares, Metropoles, 96 Sheets and Golden Squares.
LGFA president Marie Hickey said: “I am delighted to announce the partnership between Lidl and the Ladies Gaelic Football Association,”
“This is a very significant announcement for our sport and one that will see a huge investment in the game from a major brand. Through the “Ladyball” initiative Lidl has demonstrated their innovative and dedicated approach to supporting our sport. We hope to see everyone who spoke so passionately in women’s defence in this debate, channel that same energy into pitchside support during the coming season.”