Fast food restaurant giants McDonald’s are running a Free Breakfast Friday special on 27^th March, where customers are entitled to a free Bacon & Egg McMuffin or a free Sausage & Egg McMuffin. To avail of this offer, people simply need to get themselves down to South Great Georges Street, where McDonald’s are giving away Free Breakfast Friday vouchers through a bus shelter dispenser special.

Planned by Mediaworks and Source out of home, the dispenser special will be running from Monday until 10am on Friday. Each day the voucher creative will change to mark the countdown until Free Breakfast Friday. For example, the Monday vouchers in the dispenser note that there are 4 more days to go until consumers can receive a free breakfast from McDonald’s.

The McDonald’s dispenser is part of a wider ooh campaign, running on Adshel and Metropanels. Cawley Nea\TBWA worked on the creative for this campaign.

So what are you waiting for? Go get your McDonald’s voucher for Free Breakfast Friday!

*Offer is valid on Friday 27^th March only, until 10am. Limited to 1 voucher per person.

Ikea’s current outdoor campaign is all about the ‘joy’ of storage, and includes innovative specials to that strengthens the ooh advertising’s impact on the streets.

‘The Joy of Storage’ celebrates the difference great storage makes. Following from the witty storage TV advert that launched in January, Vizeum and Source out of home have planned a strong outdoor campaign running on Adshel and bus shelter wraps, Metropanels, as well as 3D special builds on Golden Squares and 48 Sheets.

On the 3D billboards the creative, by Mother London, shows clothes and books ‘flying’ into Ikea storage space, showing potential consumers a different way to think about the usually mundane task of storing clothes and household items. The creative in this campaign also reveals the ideal solution to peoples’ storage problems: shopping at Ikea.

“Storage has long been a very functional part of home improvements, but at Ikea we see things differently. Whether you have a detached house in the country or a one-bed flat in town, we know that there is joy and satisfaction in giving the things you love a home, whatever your storage needs are,” said Peter Wright, Ikea UK and Ireland marketing manager.

“‘The Joy of Storage’ is about the time saved and the stress reduced when you have things easily to hand, stored out of sight, or the freedom you get when things are in order.”

The latest campaign from Meteor drives home the point that you don’t need to be a Rocket Scientist, Genius or Brain Surgeon to know that their new Pay As You Go “Simply Unlimited” plans are out of this world. Of course, out of home was the perfect advertising format to highlight this message!

Meteor have three “geniuses” at the forefront of the Simply Unlimited campaign; Uli Svader, rocket scientist and sci fi fan, Dr. Jesús Ángel, brain surgeon and international hair model and Jennifer Fallon, a genius games developer. Meteor emphasise the fact that these three individuals are like all of their customers and potential customers – they are looking for a simple and uncomplicated Pay As You Go plan that will give them value for money. Meteor’s new PAYG plans are just that, as they offer consumers an easy way to have unlimited calls, data and/or texts at good prices.

Out of home advertising was a key aspect of this promotion, and Meteor included a variety of outdoor specials in the campaign. This included a 3D 48 Sheet, a 3D wrap of a city centre bus shelter where a rocket had been built on the roof, and a wrap of a Luas Column which transformed the column’s appearance into a shuttle craft. These ooh specials gave a strong innovative element to the campaign, drawing the attention of commuters by altering their usual surroundings in a creative and fun way. Totems, dPods, Super Rears, Forward Stems, standard 48 Sheets and Adshels were other formats included in the campaign.

According to Sean Brett, Head of Marketing at Meteor, “Getting cut through on the launch of our New Pay As You Go “Simply Unlimited” plans was key to the success of the campaign. Using novel special build outdoor, such as our shuttle craft, ensures we gain stand out and sparks talk ability amongst our Dublin commuters. We are delighted with how the campaign has performed to date.”

The campaign was planned by Vizeum and Source out of home. Eclipse Media installed the outdoor specials and the creative was by Rothco.

At the latest Carlsberg conference held in Belgium in June, the Irish Carlsberg team won Best Activation in a Local Market after showcasing their ‘Join the Greats’ campaign which ran in cycle 7 this year. The focus of this campaign was a competition to win a trip to Liverpool’s last home match of the Premier League season and the opportunity to kick the ball around at Anfield.

Out of home was a key advertising format used in this campaign. To promote the competition, Diageo, which has brewed and marketed Carlsberg in Ireland under licence since 1988, used a novel and innovative ooh campaign. This included a series of 3D builds which had an actual changing room bench, bags and jerseys built into them. These were located in Dublin, Cork, Limerick and Belfast and complemented a standard 48 Sheet campaign. The overall campaign was a collaboration between the Carlsberg brand team, the innovation team at Source out of home, Carat and Eclipse Media.

At the Carlsberg conference last month, the Irish Carlsberg team presented a video of the campaign that was created by Source ooh, and AmbientPlus organised the shipping and installation of a 3D special build at the venue in Belgium.

Neil Ronson, Carlsberg marketing manager, commented during the campaign that “Developing outdoor specials was an important part of our media mix for JOIN THE GREATS, as our objective is to drive buzz around the campaign and the specials are certainly proving to be a real talking point thanks to their impactful nature, which brings our latest TV and outdoor campaign to life”.

Carlsberg are active on out of home in cycle 7 with a multi format campaign showcased by a big and bold 48 sheet special that encourages the public to sign up for the chance to play football with the greats of Liverpool football club.

The poster itself is clear and engaging, the colours are extremely vibrant and the special reflects the innovation and imagination that’s evident in the overall ‘Join the Greats’ campaign.

The campaign was planned by Carat and Source ooh.

Ladbrokes who are no strangers to innovation on out of home ran with this Adshel special located on Camden Street. The initiative fronted a large traditional ooh campaign targeting people who may be travelling to or intending to bet on the Galway Races. Ladbrokes also targeted high footfall areas surrounding the event with a truck carrying a Ladbrokes jockey allowing the public to get their picture taken alongside the special.

The campaign was planned by Source ooh and Starcom.