We are committed to pushing the boundaries of innovative ooh to its limit. We conceive develop and deliver creative and innovative solutions for our clients. Our approach is not confined to traditional formats but also digital ooh, ambient and experiential marketing executions.

Hailo to mytaxi

mytaxi photoshoot

Pictured L-R: Roisin O’Brien (mytaxi), Barry Sweeney (Guns or Knives), Chloe Guildea (Source ooh), Pat Cassidy (PML Group), Caroline Shesgreen (Vizeum and Gary Bramall (mytaxi)

Taxi-hailing app Hailo has been renamed mytaxi following a merger between the two groups, which creates Europe’s biggest e-hailing app. A wide-ranging nationwide OOH campaign planned by Vizeum and PML announced the name-change.

“The first thing you’ll recognise is that the mytaxi app looks really familiar, the colour scheme is still the same – and the ‘Irishness’ that leant to the success of Hailo here is still visible, ” mytaxi’s General Manager in Ireland, Tim Arnold said.

This Irish feel was maintained with some very witty taglines by Guns or Knives.

Formats of note in Dublin included East Link Toll Domination, Bridges on Ballybough & North Strand Roads and a 240 Sheet in Ranelagh. A moving mechanical arm was added to a Golden Square on Cuffe Street to give the old app a proper send off.

Commenting on the merger, mytaxi CEO Andrew Pinnington said: “The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.

“We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments.”

Probably the best lager this Christmas

Carlsberg Xmas 2016

Carlsberg are plugging into Christmas with a stand-out OOH campaign that includes a variety of illumination specials.

Source out of home worked with Carat on the Outdoor planning. It’s running on Golden Squares, 48 Sheets, Metopoles, Adshel, T-Sides, Pub A1s and the Green Screen. Several innovative elements are included in Carlsberg’s festive promotion, which literally lights up on Out of Home! These include special builds on Golden Squares and 48 Sheets, where the Carlsberg logo lights up around the logo. We love the clever creative from Irish International, which has been designed so that the lit-up logos looks as if they are Christmas tree lights plugged into actual the posters.

EL (electroluminescence) 6 Sheets on bus shelters and metroglo on Metropoles have also been incorporated into the campaign, further enhancing the campaigns visibility out on street.

AIB hit the net with clever Connolly domination

AIB Connolly takeoverPictured are representatives from AIB, Source out of home, Exterion Media and Starcom.

In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.

In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.

The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.

SuperValu’s Good Food Karma runs DOOH media first

SuperValue GFK Digital

SuperValu’s latest OOH campaign to promote its Good Food Karma project is running exclusively on commuter formats rail stations, including digital specials in the galleries at Connolly and Pearse Street station.

Planned by Starcom and Source out of home, SuperValu’s Outdoor advertising is running on Transvision and Commuter Points on the Pearse and Connolly galleries. A media first, 65” digital screens were installed on several commuter points, two in Pearse St Station and one in Connolly, with branded vinyl surrounding the screens.

Eclipse Media installed the digital screens and programmed the copy to play at certain times of the day to target people at certain meal times – breakfast, lunch and dinner.

The static creative in the campaign, designed by DDFH&B, features SuperValu’s Good Food Karma Ambassadors such as chefs Martin Shanahan and Kevin Dundon, Dublin county footballer Bernard Brogan and The Happy Pear’s Stephen and David Flynn; as well as images of delicious recipes they have cooked.

Carlsberg – probably the best lager this Christmas

Carlsberg Christmas 2015

Carlsberg are running an inventive OOH campaign in the build up to Christmas. Planned by Carat and Source out of home, a variety of Outdoor specials have been incorporated into the campaign, with illumination being a key element of several innovative formats.

Illuminated 48 Sheet special builds are running across Dublin, Cork and Belfast. The Carlsberg pint is a 2D build on the posters, hailo lit from the behind, and its logo is in cold cathode. The Carlsberg hop leaf is also lit up on the creative, which is decorated around the poster so as to look like Christmas tree lights.

Carlsberg are also running 6 Sheet animated transparent screens on Adshel in two key Dublin locations. The 6 Sheet specials use dynamic content and are the first of its kind on Outdoor, as the installation has been reworked from an in-bar format and tailored to suit the Out of Home environment.

MetroGlo was also incorporated into the Metropoles that Carlsberg has included in its campaign. A combination of special poster materials used with backlit technology, MetroGlo gives certain sections of the poster added impact by appearing to glow more intensely than the remainder of the poster.

As well as innovative formats, Carlsberg are also running on traditional sites that include 48 Sheets, Adshel, Golden Squares, T-Sides and A1 units in-bar.

Eclipse Media worked on the 48 Sheet special builds, while Focal Media worked on the transparent specials on Adshel. A video of the 6 Sheet special is below:

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Alex and Ani want to inspire this Christmas

Alex&Ani Christmas 2015

Alex and Ani, known for creating jewellery with inspiring and positive meanings, are running an OOH campaign in cycle 25 using motivational messages in the creative to share some positivity this festive season.

Planned by Mediaworks and Source out of home, Alexi and Ani are running on 48 Sheets, Golden Squares and Adshel. The creative, which was looked after by Publicis Engage, includes a single shot of a variety of people, who are all quoted with an inspiring or positive message, such as “It’s important to stay present, that is real courage” and “What’s for you won’t pass you”.

Continuing with a positive theme on Outdoor, Alex and Ani are also running a bus shelter dispenser special on Leeson Street, which dispenses Christmas cards. There are four different designs and each one contains a positive message similar to what appears on OOH.

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LUAS Cross City campaign

LUAS Cross City Xmas

Construction works for the LUAS cross city are well underway and in the build up to Christmas, a time when Dublin City is filled with festivities and shopping, RPA are running an OOH campaign to highlight that its business as usual while the LUAS cross city works continue over the festive season.

The LUAS OOH advertising includes a very festive message, with the creative showing the merging of the Green and Red LUAS Lines in the shape of Christmas trees. An illuminated special on Macken Street was included in the campaign, with the LUAS Christmas trees lighting up the street and strengthen the message of this campaign: that Dublin City Centre is magical at Christmas.

Starcom and Source out of home worked on the media planning for the LUAS Outdoor promotion and Focus Advertising were behind the creative.

Christmas Ltd is back!

Christmas Unlimited 2015Pictured above is Meteor’s ‘sandman’ special build, running on JCDecaux’s Luas Column at Heuston Station

Meteor’s dastardly Christmas advertising character, Nicholas St Wenceslas, has returned this festive season.

The character, dreamed up by Rothco last Christmas for Meteor, has been renewed and refreshed after its popularity last year.

This year, the king of cutting corners has moved his headquarters to the tropical, tax-neutral Christmas Isles.

“We wanted to really bring Nicholas back with a twist. With his new location now in the tropical tax haven Christmas Isles, using those visuals will cut through the normal wintery vignettes that you see at this time of the year,” said Maeve O’Malley, director of Meteor.

Planned by Vizeum and Source out of home, the OOH element of the Christmas Ltd campaign is running on 96 and 49 Sheets, Golden Squares, Adshel, Metropole, Luas Columns, T-Sides and City Impacts.

A special build is also included in the campaign, in the form of a ‘sandman’ built on top of a Wrapped Luas Column. In true Nicholas St Wenceslas style, Christmas Ltd have cut corners with its snowman as it has been made with sand rather than snow, which is much more widely available on the Sunny Christmas Isles!

Eclipse Media installed the snowman special build.

Smirnoff We’re Open

Smirnoff We're Open Oct 2015

Smirnoff’s ‘We’re Open’ campaign has returned to OOH in time for Halloween, with a variety of clever creative included on the poster designs.

Planned by Carat and Source out of home, the OOH campaign is running on 48 and 6 Sheets, Golden Squares and dPods. The creative is very effective through its use of several clever copy lines. One copy line includes text in the Irish language (‘Oscailte? Tá’) which emphasises the Irishness of the campaign and another incorporates the upcoming spooky season (‘Halloween frights or cultured nights.’). This variety in the creative further highlights the inclusivity of Smirnoff Vodka as it positions itself as the ideal drink for every person and every occasion.

UV Specials were also used in the nationwide OOH promotion for Smirnoff, with three running in prime Dublin locations and one in Cork city. The UV posters were a strong and impactful addition to Smirnoff’s latest ‘We’re Open’ promotion, lighting up the streets in the evenings and through the night.

Bond is back

Spectre

Bond is back! The MI6 agent has hit cinemas nationwide in the highly anticipated new release from Sony Pictures, Spectre.

A cryptic message from the past leads James Bond (Daniel Craig) to Mexico City and Rome, where he meets the beautiful widow (Monica Bellucci) of an infamous criminal. After infiltrating a secret meeting, 007 uncovers the existence of the sinister organisation SPECTRE. Needing the help of the daughter of an old nemesis (Léa Seydoux), he embarks on a mission to find her. As Bond ventures toward the heart of SPECTRE, he discovers a chilling connection between himself and the enemy (Christoph Waltz) he seeks.

Following on from the success of Skyfall in 2012, which was the biggest movie in the Republic of Ireland that year, Spectre is expected to be another big blockbuster for the Bond franchise.

In the build up to the film’s release on 26th October, Sony ran a strong Outdoor promotion. Formats used in the campaign include 96 Sheets, T-Sides, MegaSquares, Adshel and the Green Screen. Planned by OMD and Source out of home a light projection special also ran on Bolands Mills on Friday 23rd October.

This innovative OOH special strongly stood out to passers-by on a busy Friday night of the October bank holiday weekend, creating an added impact for Spectre’s Outdoor promotion.

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