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Irish Life cropped

The ‘We know Irish Life’ campaign is back on out of home. Following on from the success of the launch of the campaign in October 2014, Irish Life is once again advertising its research into quintessentially Irish facts.

Planned by Mediaworks and Source out of home, the ooh campaign is running on 6 Sheets and digital panels, such as dPods, Totems and iVision. The digital ooh is animated, and includes footage from Irish Life’s new TV advert that focuses on new parents at a hospital holding their baby. The ooh creative then highlights one of the many facts that Irish Life have researched – that 66 percent of us named our baby before they were born. The creative also encourages potential consumers to keep their families protected with Irish Life, ‘Ireland’s number 1 life insurer’.

DDFH&B worked on the creative for this campaign and PML Group’s in house design team, Design+, compiled the digital ooh.

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Centum grading is an in-house panel who will grade your poster design in terms of a number of key criteria such as clarity, colour and branding. Recommendations are made on improvements based on our expertise in the effectiveness of poster designs on street.

This means our clients can get an expert view on the suitability of their design for the out of home environment. The result is that the design that hits the streets is the most effective and eye-catching that it can possibly be.

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Poster Preview allows clients to see exactly how their creative execution will look like in a real out of home environment. It means clients can be assured that when their creative hits the streets the text will be legible, the branding will be clear and logos will be visible.

Michael McGuinness

Graphic Designer

D: +353 (0)1 498 1902
M: +353 (85) 229 8781
E: designplus@pmlgroup.ie

Nicole Carragher

Graphic Designer

D: +353 (0)1 498 1922
M: +353 (86) 021 9530
E: designplus@pmlgroup.ie

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