With the outdoor media landscape ever-evolving, driven by new technologies, AmbientPlus provides the expertise to enable clients to use the new digital Out-of-Home formats effectively.

Clerys celebrate first birthday, again!

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On the 21st of November Clerys celebrated a year to the day since the store’s re-opening. Clerys’ doors were forced to close for four months in 2013 following a flash flood which permeated all four floors. To mark turning one again Clerys organised a birthday extravaganza weekend, which included a golden ticket promotion where ticket holders received exclusive discounts, prizes and gifts-with-purchase.

To complement the golden ticket promotion, Mediaworks and Source out of home took Adman Walkers to the streets of Dublin to promote Clerys’ first birthday and invited passersby to ask for a golden ticket.

Speaking about the festivities, Dominic Prendergast, Managing Director, Clerys said; “It’s been a remarkable year for Clerys and as a team we are very proud of what we have achieved in the 12 months since our re-opening. The flooding last year was unfortunate but we’ve been able to turn it into something positive and we haven’t looked back since so we’re taking this opportunity to celebrate!”

sssssssss Posted in: Ambient Plus, Recent Campaigns
Irish Carlsberg team win Best Activation in a Local Market

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At the latest Carlsberg conference held in Belgium in June, the Irish Carlsberg team won Best Activation in a Local Market after showcasing their ‘Join the Greats’ campaign which ran in cycle 7 this year. The focus of this campaign was a competition to win a trip to Liverpool’s last home match of the Premier League season and the opportunity to kick the ball around at Anfield.

Out of home was a key advertising format used in this campaign. To promote the competition, Diageo, which has brewed and marketed Carlsberg in Ireland under licence since 1988, used a novel and innovative ooh campaign. This included a series of 3D builds which had an actual changing room bench, bags and jerseys built into them. These were located in Dublin, Cork, Limerick and Belfast and complemented a standard 48 Sheet campaign. The overall campaign was a collaboration between the Carlsberg brand team, the innovation team at Source out of home, Carat and Eclipse Media.

At the Carlsberg conference last month, the Irish Carlsberg team presented a video of the campaign that was created by Source ooh, and AmbientPlus organised the shipping and installation of a 3D special build at the venue in Belgium.

Neil Ronson, Carlsberg marketing manager, commented during the campaign that “Developing outdoor specials was an important part of our media mix for JOIN THE GREATS, as our objective is to drive buzz around the campaign and the specials are certainly proving to be a real talking point thanks to their impactful nature, which brings our latest TV and outdoor campaign to life”.

sssssssss Posted in: Ambient Plus, Innovation @
AmbientPlus

We are the foremost experts in this field – and have been since 2000.

The PML Group recognise that specialisation is essential to cater for the growing demands of the ambient sector with the objective of delivering the highest level of expertise to better serve our clients.

New formats and media owners continually arrive on the market and our clients are consistently looking to us to come up with the “big idea”.

As the ambient sector continues to evolve, AmbientPlus is at the forefront keeping pace with the ever-changing market, developing bespoke Ambient solutions for our clients.

sssssssss Posted in: Ambient Plus

Pat Cassidy

Ambient Manager

D: +353 (0)1 498 1907
M: +353 (86) 417 6146
E: pat@ambientplus.ie

Jennifer Byrne

Account Executive

D: +353 (0)1 498 1116
M: +353 (85) 703 6607
E: jennifer@pml.ie

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