To celebrate the Pope’s recent visit to Ireland, An Post issued two new stamps to commemorate the occasion. Designed by Vermillion Design, €1 stamps carried an image of Pope Francis with a dove taking flight and the €1.50 international stamps featured a family walking along a beach. The stamps were available in selected post offices nationwide.
Specially designed First Day Covers, stamp miniature sheets and souvenir sheets were also available at Dublin’s GPO and online.
To drive awareness of the new commemorative stamps, An Post executed an OOH campaign which featured on Luas Portrait panels, Metropanels, Metropoles, Bus Shelters and Commuter Squares.
Media: Starcom – Creative: Custodian – OOH Agency: Source out of home