7up Frees Its New Identity

PepsiCo launched a refreshing new take on the 7UP Free brand with the introduction of its new look packaging.

To detail its new visual identity, 7UP Free harnessed OOH’s scale and visual nature to drive broad awareness and provide assurance of its same great taste.

7Up’s multi-format approach placed the campaign in front of audiences across Ireland. The campaign featured a range of coverage building formats in the form of 96/48 Sheets, various 6 Sheets and the 100ft wide Parkgate Street special. Digital and transport formats also formed part of the OOH media plan.

Our Posterwatch half yearly results show Soft Drinks were the fourth most active category on OOH in H1.

Media: OMD – Creative: Havas – OOH Agency: Source out of home

August 16, 2018
Posted in: Recent Campaigns
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