Maxol launched an initiative with charity partner, AWARE, to raise some much-needed funds for the charity which aims to assist people affected by depression.
The family owned forecourt and convenience retailer took to OOH to reach a broad audience and build awareness of the ‘Top Up by Ten’ initiative.
Maxol encouraged customers to add 10c to their purchase at participating stations in August which was then donated to AWARE. In addition to this, Maxol also topped up by ten and donated €10,000 to Aware.
The campaign ran on a series of 6 sheets- Bus Shelters, Adshel and Commuter Points.
Media: Mediaworks – Creative: Insight Marketing – OOH Agency: Source out of home