To celebrate the Pope’s recent visit to Ireland, An Post issued two new stamps to commemorate the occasion. Designed by Vermillion Design, €1 stamps carried an image of Pope Francis with a dove taking flight and the €1.50 international stamps featured a family walking along a beach. The stamps were available in selected post offices nationwide.
Specially designed First Day Covers, stamp miniature sheets and souvenir sheets were also available at Dublin’s GPO and online.
To drive awareness of the new commemorative stamps, An Post executed an OOH campaign which featured on Luas Portrait panels, Metropanels, Metropoles, Bus Shelters and Commuter Squares.
Media: Starcom – Creative: Custodian – OOH Agency: Source out of home
PepsiCo launched a refreshing new take on the 7UP Free brand with the introduction of its new look packaging.
To detail its new visual identity, 7UP Free harnessed OOH’s scale and visual nature to drive broad awareness and provide assurance of its same great taste.
7Up’s multi-format approach placed the campaign in front of audiences across Ireland. The campaign featured a range of coverage building formats in the form of 96/48 Sheets, various 6 Sheets and the 100ft wide Parkgate Street special. Digital and transport formats also formed part of the OOH media plan.
Our Posterwatch half yearly results show Soft Drinks were the fourth most active category on OOH in H1.
Media: OMD – Creative: Havas – OOH Agency: Source out of home
Maxol launched an initiative with charity partner, AWARE, to raise some much-needed funds for the charity which aims to assist people affected by depression.
The family owned forecourt and convenience retailer took to OOH to reach a broad audience and build awareness of the ‘Top Up by Ten’ initiative.
Maxol encouraged customers to add 10c to their purchase at participating stations in August which was then donated to AWARE. In addition to this, Maxol also topped up by ten and donated €10,000 to Aware.
The campaign ran on a series of 6 sheets- Bus Shelters, Adshel and Commuter Points.
Media: Mediaworks – Creative: Insight Marketing – OOH Agency: Source out of home