PepsiCo used OOH for its Naked Juice’s Power.Full.Smoothie. campaign as it showcased the brand’s portfolio of flavours.
Planned by OMD and PML with creative by Havas, the campaign featured on 96/48 Sheets, a variety of 6 Sheets including Adbox, Commuter Points and an East Link Domination as well as Commuter Squares, T-Sides, Retail Digital and a Luas Tram Side.
Summer is an ideal time to promote a refreshing juice drink, and the vibrant creative in the campaign enabled Naked Juice to strongly stand out on Outdoor.
PML Group’s review of the OOH market for H1 of 2018 shows a marked increase in advertising for more healthy drink alternatives. The soft drinks sector accounted for almost 8% of the entire OOH market in H1.
Media: OMD – Creative: Havas – OOH Agency: Source out of home
(L-R): Martina Moran (OMD), Louise Murphy (OMD), Louise Priestman (PepsiCo), Fiona McDonnell (Source out of home) and Chris Collins (JCDecaux)