PepsiCo has our game nights sorted with its range of snacks and beverages as it combines Pepsi Max, Doritos and Walkers to create the perfect match for its World Cup themed campaign.
Along with the perfect line up of Lionel Messi, Gary Lineker and Dele Alli fronting the campaign, the cross-brand promotion includes a once in a lifetime chance to win a meet and greet with Messi in Barcelona.
The point of sale led campaign is displaying on Adbox, Tesco Live, SuperValu Screens and Retail Adtower as well as 48 Sheets. Out of Home is the last medium that can influence the consumer at the crucial decision making point. Recent iQ research tells us that 76% of Dubliners’ purchasing decisions when shopping is influenced by POS advertisement.
Media: OMD – Creative: Oliver – OOH Agency: Source out of home