Irish Examiner Defines GAA Lingo

With the GAA season well under way, the Irish Examiner has launched a region-specific campaign to promote its coverage of the championship.

A series of Bus Shelters, Adshel and Super Rears located across the Munster region brought some meaning to GAA lingo, explaining what the Long Grass, Savage Hunger and Flying in Training actually means, as they define the games that define the summer.

A special in Kent Station also displays the creatives side by side for unmissable impact.

Media: OMD – Creative: Chemistry – OOH Agency: Source out of home

June 27, 2018
Posted in: Uncategorized
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