Lidl’s got beef and lots of it as it rolls out its new advertising campaign promoting its range.
The retailer seriously beefed up its OOH efforts with the use of several different formats. 240/96/48 Sheets, Golden Squares, T-Sides, Digipole, Metropoles and Bus Shelters were all included within the OOH mix to maximise Lidl’s brand presence on the streets of Ireland.
The OOH creative is split between burgers and steak with the retailer’s tricolour tagline ‘We’ve got beef, you’re going to love it’ showcasing that Lidl’s beef is 100% Irish Bord Bia Quality approved and at prices they’ll love.
Just in time for a burger on the barbie!
Media: Mediaworks – Creative: BBDO Dublin – OOH Agency: Source out of home