Guinness, a brand intrinsically linked with the GAA, has unveiled its new 2018 advertising campaign for the return of the championship season. Continuing on from last year’s ‘Behind Every Great Town’ campaign, this year’s ‘Bound Together’ shows how the GAA unites communities across Ireland.
The new nationwide campaign features on Golden Squares, 48 Sheets, Digipole and in bar panels. The new OOH creative uses an ink technique to represent both the movement and dynamism of the sport of GAA and the liquid that binds the stories together while highlighting the passion of fans and players. Each County will see the text ‘Bound Together’ in their own County colours.
Speaking on behalf of Guinness, Guinness Senior Brand Manager for Europe, Alexa Wolff said: “Guinness has a long-standing heritage with GAA and we are proud to be involved via our sponsorship of Croke Park. GAA has the unique ability to unite all fans and we want to celebrate that community spirit through each county. Bound Together epitomises the power of the GAA community and further strengthens our long commitment to Gaelic Games.”
Media: Carat – Creative: BBDO Dublin – OOH Agency: Source out of home