PepsiCo Creates the Perfect Match

PepsiCo has our game nights sorted with its range of snacks and beverages as it combines Pepsi Max, Doritos and Walkers to create the perfect match for its World Cup themed campaign.

Along with the perfect line up of Lionel Messi, Gary Lineker and Dele Alli fronting the campaign, the cross-brand promotion includes a once in a lifetime chance to win a meet and greet with Messi in Barcelona.

The point of sale led campaign is displaying on Adbox, Tesco Live, SuperValu Screens and Retail Adtower as well as 48 Sheets. Out of Home is the last medium that can influence the consumer at the crucial decision making point. Recent iQ research tells us that 76% of Dubliners’ purchasing decisions when shopping is influenced by POS advertisement.

Media: OMD – Creative: Oliver – OOH Agency: Source out of home

June 29, 2018
Posted in: Recent Campaigns
TG4 Teams up with some Familiar Faces

It’s Bliain na Gaeilge and TG4 has launched a promotional campaign to celebrate all fluency levels of our unique and special language.

The campaign message, entitled ‘Tá Gaeilge Agam’, is that you have the Irish language and that it does not matter if you have a few words or fluent Irish, you still have it!

One half of the Rubberbandits Blindboy Boatclub, astronomer Chris Hadfield and Panti Bliss all feature in the campaign with a gauge to show their fluency in the Irish language from a cúpla focal to Líofa.

Transport formats such as Bus Shelters and commuter cards play host to the campaign in a number of key counties.

June 27, 2018
Posted in: Recent Campaigns
Irish Examiner Defines GAA Lingo

With the GAA season well under way, the Irish Examiner has launched a region-specific campaign to promote its coverage of the championship.

A series of Bus Shelters, Adshel and Super Rears located across the Munster region brought some meaning to GAA lingo, explaining what the Long Grass, Savage Hunger and Flying in Training actually means, as they define the games that define the summer.

A special in Kent Station also displays the creatives side by side for unmissable impact.

Media: OMD – Creative: Chemistry – OOH Agency: Source out of home

June 27, 2018
Posted in: Uncategorized
Lidl Beefs up its OOH

Lidl’s got beef and lots of it as it rolls out its new advertising campaign promoting its range.

The retailer seriously beefed up its OOH efforts with the use of several different formats. 240/96/48 Sheets, Golden Squares, T-Sides, Digipole, Metropoles and Bus Shelters were all included within the OOH mix to maximise Lidl’s brand presence on the streets of Ireland.

The OOH creative is split between burgers and steak with the retailer’s tricolour tagline ‘We’ve got beef, you’re going to love it’ showcasing that Lidl’s beef is 100% Irish Bord Bia Quality approved and at prices they’ll love.

Just in time for a burger on the barbie!

Media: Mediaworks – Creative: BBDO Dublin – OOH Agency: Source out of home

June 26, 2018
Posted in: Recent Campaigns
Guinness and GAA Bound Together

Guinness, a brand intrinsically linked with the GAA, has unveiled its new 2018 advertising campaign for the return of the championship season. Continuing on from last year’s ‘Behind Every Great Town’ campaign, this year’s ‘Bound Together’ shows how the GAA unites communities across Ireland.

The new nationwide campaign features on Golden Squares, 48 Sheets, Digipole and in bar panels. The new OOH creative uses an ink technique to represent both the movement and dynamism of the sport of GAA and the liquid that binds the stories together while highlighting the passion of fans and players. Each County will see the text ‘Bound Together’ in their own County colours.

Speaking on behalf of Guinness, Guinness Senior Brand Manager for Europe, Alexa Wolff said: “Guinness has a long-standing heritage with GAA and we are proud to be involved via our sponsorship of Croke Park. GAA has the unique ability to unite all fans and we want to celebrate that community spirit through each county. Bound Together epitomises the power of the GAA community and further strengthens our long commitment to Gaelic Games.”

Media: Carat – Creative: BBDO Dublin – OOH Agency: Source out of home

June 22, 2018
Posted in: Recent Campaigns
McDonald’s get Dynamic in new OOH campaign

With summer upon us and the weather finally heating up, McDonald’s has activated a temperature sensitive Digital Out of Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content.

The campaign sees the digital ads switch creative seamlessly once the temperature outside reaches a minimum level of 15 degrees Celsius.  Dynamic automatically initiates the copy change, delivering content that is relevant and engaging. The platform also works across multiple media owner networks and, in the case of McDonald’s, is incorporating digital OOH screens from JCDecaux, Exterion Media and Wide Eye Outdoor. Supplementing the Dynamic Digital is a national 6 Sheet campaign comprising Bus Shelters, Adshel, Adbox, Metropanels and PurchasePoints.

The campaign was planned and delivered by the teams in Mediaworks and Source out of home, with creative by Leo Burnett. It is set to run across various cycles in June and July.

Commenting on the campaign, a spokesperson for McDonald’s said:

“As temperatures start to rise across Ireland our new Dynamic Digital Out of Home advertising will highlight to our customers the latest thirst quenching drinks available from our McCafé Iced range. Like everyone we’re hoping for a hot summer but coffee lovers need not despair whatever the weather we will still be serving our popular hot drinks selection including our new flat white!”

Orlagh Keane, Senior Account Manager, Source out of home, added:

“We’re delighted that McDonald’s are the latest advertiser to engage Dynamic,  and the weather trigger was ideal in delivering on the objectives for McCafé Iced.  At PML Group, we are looking forward to unveiling more exciting, Dynamically driven campaigns across the summer so watch this space!”

Pictured (L-R): Louise Enright (Source out of home), Caroline Shesgreen (Mediaworks), Lisa Buckley (McDonald’s), Orlagh Keane (Source out of home)

June 7, 2018
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