A Special Ketchup

Heinz has unveiled the newest addition to its ketchup range which contains no added sugar or salt, but still has the irresistible Heinz taste we all know and love.

The No Added Sugar & Salt Tomato Ketchup is made with 80 per cent less sugar than the original flavour and 97 per cent less salt.

To celebrate the new product hitting the shelves, Heinz created a 3D special as part of its OOH campaign. The 48 Sheet located in Terenure featured a 3D ketchup bottle and tomatoes, highlighting Heinz’s Ketchup main ingredient and the bottle’s branding. The special really stood out in the busy high traffic area and communicated the message quickly.

To create an even stronger presence on OOH, Bus Shelters and Adboxes were included within the OOH mix.

Media: Starcom – Creative: BBH London – OOH Agency: Source out of home – Special Build: Eclipse Media

May 31, 2018
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