Ryanair has relaunched its Ryanair Rooms website and is offering travellers who book accommodation through ‘Ryanair Rooms’ the opportunity to claim 10pc back in credit to spend on their next flights.
Using the air carriers branding colours, the OOH campaign clearly highlighted the incentivised offer and built awareness of the overhauled website as the airline tries to compete with sites like Airbnb and Expedia.
The campaign displayed on 48 Sheets, Digipole, Metropoles and T-Sides.
Out of Home can be seen as a useful and effective driver of ecommerce sales by directing the audience online and onto a company website. OCS (Out of Home consumer survey) shows 44% of all Irish adults agree posters/screens often create a reason to search online. The campaign resonated well with the audience as evident in our post campaign analysis which saw 59% of Dubliners recall the campaign.