This year Dunnes Stores is running a Christmas campaign that is all about making the festive season special, conveyed through its ‘Make Christmas’ Tagline; alongside a variety of creative on Out Of Home.
Several festive designs are used, bringing together some of our favourite aspects of Christmas – the parties, spending time with family, friends and of course, our pets.
Using copylines such as ‘Make The Season Yours’ ‘Make it Home’ and ‘Make it Magical’, Dunnes Stores campaign is clearly all about making the Christmas season special.
Dunnes is also providing us with a taster of its Simply Better Festive range available in-store, the beautifully designed creative displays a black background and simple gold text which allowed the products to take centre stage.
The heavy weight OOH burst is running nationwide and displaying on 48 Sheets, Digipole, Bus Shelters and Adshel 6 Sheets and various formats located in Dublin Airport.
Creative: Dunnes Stores
OOH specialist: Source Out of Home