The brand new hub dedicated to men’s streetwear, Trainer Central has arrived in Life Style Sports and is on OOH to promote the launch.
The timing of the campaign is impeccable as the Christmas dash begins and we all know sports apparel and trainers are staple gift ideas for Christmas. The OOH creative is divided into sections with a mix of the trainer central’s hottest seasons looks. Lifestyle teamed up with Dublin trio, Hared Squead, who star in the campaign.
The OOH campaign displayed on Metropole, Bus Shelters and Metropanels for coverage in highly urbanised areas and Digital 6 Sheets in the retail environment while a Luas tram side and Luas light box were also activated for the OOH campaign. The selection of formats were chosen carefully to ensure a younger audience was captured.
Pictured: Louise Enright (Source OOH) Niamh McGarry (Lifestyle Sports), Amanda Campbell (Lifestyle Sports), Chris Collins (JCDecaux)
Media: Lifestyle Sports
OOH Specialist: Source out of home