Petcare company Purina is advertising on Outdoor with an extensive 6 Sheet campaign. Metropanels and 48 Sheets also feature within the campaign that was planned by Mindshare with creative by Thynk. Source ooh was responsible for mapping the Outdoor campaign.
The campaign is situated in close proximity to local pet shops nationwide with the 6 Sheet copy being localised to show the name of the local pet specialist stores, as these stores are carriers of the Purina Beta products.
KBC has been advertising heavily on OOH in the past month as the bank continues to promote its digital banking services. The digital savvy consumer is at the core of the campaign as it advertises its new offerings that it rolled out in recent times.
The bank is advertising on various OOH formats to communicate the unique selling points of the bank. 48 Sheets, various 6 Sheets, Commuter dPods and Tranvision all feature in the widespread OOH campaign.
KBC is also displaying a 2D poster on the Golden Square located on Merrion Row. The colourful and playful creative shows the rocket blasting off the billboard and over the standard frame of the Golden Square. The rocket is slightly curved to create the dimensional illusion.
Planned by Mediaworks, creative by London agency 18 and Rising, Source out of home planned the OOH campaign while eclipse media was responsible for the construct of the 2D billboard.