The wait is over, in the highly anticipated release of its fashion collaboration with supermodel Heidi Klum, Lidl is celebrating the launch with a multi-format Out Of Home advertising campaign.
As Lidl continues to expand, the fashion line debuted at New York fashion week with a supermarket twist to its runway show.
Planned by Mediaworks, with creative by Lidl International, Source ooh was responsible for the Out Of Home advertising. The campaign is displaying on a combination of Large and Small formats, maximising both coverage and frequency.
The campaign, using Lidl’s three identifiable branding colours; red, yellow and blue as the backdrop colours showcases the clothing range as modelled by Heidi Klum herself. The clothing line features an assortment of clothing to include dresses, trousers and jackets, which are sure to be key staples for the autumn season. The OOH campaign also gave a sneak peak of the clothing line at least a week in advance of its launch in stores, contributing to the build up and excitement surrounding the range.
With the line previewed, prices included and a clear date of launch all featuring on the OOH campaign, we’re sure the ladies of Ireland were forming an orderly queue as it hit the shelves on Monday 18th September.