It’s been 20 years since Repak was first established in Ireland and to celebrate they’ve launched a stat filled OOH campaign to showcase Ireland’s amazing efforts when it comes to recycling. And all that effort has paid off as we are listed in the top 10 countries in Europe for recycling.
Planned by Mediaworks with creative by the Marketing Network, Source out of home was responsible for the OOH planning. The campaign, with a focus on transport formats, is running on Capital T’s and T-Sides, City Impacts, Ihubbs, Metropanels and Commuter Cards.
As part of the campaign, Repak activated a Luas Domination incorporating ceiling graphics and Luas straplines on both the Red and Green line to cater for a geographically diverse audience. Some of the stats included in the OOH Campaign are as follows;
- 8 billion plastic bottles,
- 7 billion glass bottles,
- 6 billion cans and
- 4 million tonnes of cardboard and paper.
Out Of Home as a medium is a quick and convenient way of disseminating information to a mass audience and such campaigns can achieve the objectives of such informational awareness campaigns quickly.
Pictured (L-R) : Linda Collins (Marketing Network), Laura Sherry (Marketing and Communications Manager Repak), Alan Ruane (Marketing Network), Padraig Smith (Marketing Network), Caitriona McGrory (JCDecaux), Mark Delany (Mediaworks), Orlagh Keane (Source ooh)