King of the Bus Shelters

King, one of the nation’s favourite crisp brands, has launched an Outdoor campaign through Vizeum and Source out of home.

Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.

As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house Innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street has been loaded with the product. The instantly recognisable King Crisps packet pours the crisps from above. And yes… they are real crisps!  Approximately 250 packets of crisps were used to fill the 6 Sheet panel.

It’s great location and tempting visual make it hard resist popping into the local store for a packet or two!

Commenting on the filled bus shelter,  Brand Activation Manager at Largo Foods said: ‘As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our Simply Superior crisps in all their glory and will certainly make people stop and stare.’

Pictured: Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)

September 1, 2017
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