The wait is over, in the highly anticipated release of its fashion collaboration with supermodel Heidi Klum, Lidl is celebrating the launch with a multi-format Out Of Home advertising campaign.
As Lidl continues to expand, the fashion line debuted at New York fashion week with a supermarket twist to its runway show.
Planned by Mediaworks, with creative by Lidl International, Source ooh was responsible for the Out Of Home advertising. The campaign is displaying on a combination of Large and Small formats, maximising both coverage and frequency.
The campaign, using Lidl’s three identifiable branding colours; red, yellow and blue as the backdrop colours showcases the clothing range as modelled by Heidi Klum herself. The clothing line features an assortment of clothing to include dresses, trousers and jackets, which are sure to be key staples for the autumn season. The OOH campaign also gave a sneak peak of the clothing line at least a week in advance of its launch in stores, contributing to the build up and excitement surrounding the range.
With the line previewed, prices included and a clear date of launch all featuring on the OOH campaign, we’re sure the ladies of Ireland were forming an orderly queue as it hit the shelves on Monday 18th September.
KBC has launched a new advertising campaign for the next phase of its ‘Bank of You’ marketing communication. In the newly released campaign, KBC is targeting the digital savvy customer and demonstrates how KBC provides a different banking experience that is out of this world and in your pocket.
As Ireland’s digital first bank begins its drive to double its customers in Ireland over the next three years, the bank is pushing consumer driven services, solutions and innovations, so consumers can enjoy an innovative, personalised and user friendly service. The campaign will roll out over the next few months communicating the unique selling points of KBC banking.
Planned by Mediaworks and creative by London agency 18 and rising, who won the KBC account recently, Source ooh was responsible for the Out of Home aspect of the campaign. The fun and light creative illustrates the banking products and services you can avail of via the digital medium, with CTA’s to download the app or visit their website.
Research* shows that of those who have seen OOH advertisement in the 6 months, 55% have searched online for more information about the company or the product.
The campaign is running on 48 Sheets, Golden Squares, Commuter and Retail dPods (commuters and retail), Bus Shelters, Metropoles and Tranvision to name but a few. The campaign is also advertising on the newly added Digipole in its cycle launch.
*PML Poster Impact Research, 2017
It’s been 20 years since Repak was first established in Ireland and to celebrate they’ve launched a stat filled OOH campaign to showcase Ireland’s amazing efforts when it comes to recycling. And all that effort has paid off as we are listed in the top 10 countries in Europe for recycling.
Planned by Mediaworks with creative by the Marketing Network, Source out of home was responsible for the OOH planning. The campaign, with a focus on transport formats, is running on Capital T’s and T-Sides, City Impacts, Ihubbs, Metropanels and Commuter Cards.
As part of the campaign, Repak activated a Luas Domination incorporating ceiling graphics and Luas straplines on both the Red and Green line to cater for a geographically diverse audience. Some of the stats included in the OOH Campaign are as follows;
Out Of Home as a medium is a quick and convenient way of disseminating information to a mass audience and such campaigns can achieve the objectives of such informational awareness campaigns quickly.
Pictured (L-R) : Linda Collins (Marketing Network), Laura Sherry (Marketing and Communications Manager Repak), Alan Ruane (Marketing Network), Padraig Smith (Marketing Network), Caitriona McGrory (JCDecaux), Mark Delany (Mediaworks), Orlagh Keane (Source ooh)
King, one of the nation’s favourite crisp brands, has launched an Outdoor campaign through Vizeum and Source out of home.
Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.
As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house Innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street has been loaded with the product. The instantly recognisable King Crisps packet pours the crisps from above. And yes… they are real crisps! Approximately 250 packets of crisps were used to fill the 6 Sheet panel.
It’s great location and tempting visual make it hard resist popping into the local store for a packet or two!
Commenting on the filled bus shelter, Brand Activation Manager at Largo Foods said: ‘As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our Simply Superior crisps in all their glory and will certainly make people stop and stare.’
Pictured: Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)