Guinness Gets Behind Every Great Town

With the All-Ireland Finals’ swiftly approaching, Guinness have launched an OOH campaign in support of the GAA. Entitled ‘Behind Every Great Town’, the campaign celebrates the GAA and the role it plays in every great town, whether that’s the cliff edge of the Aran Islands or the home of the GAA in Drumcondra.

Planned by Carat and Source out of home with creative by BBDO, the campaign is running on 96 Sheets, 48 Sheets, Golden Squares and I-Sites. Several different creatives were used for the campaign showing different settings and backdrops with the featured goal posts taking prominence, illustrating the community approach to Ireland’s national sport and just how ingrained GAA is into the landscape of the country.

August 10, 2017
Posted in: Recent Campaigns
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