Mr Tayto is feeling the heat and has decided to head off to the beach with the guns on show and crisps in tow.
To celebrate the hazy summer days, Tayto created an Out of Home special for the season based campaign. Planned by Vizeum and Source ooh with creative from Insight Marketing and the special build by Eclipse Media. The special encapsulating the ‘Share the Summer with Tayto’ tagline, is a 2D model of Mr Tayto, his sun lounger and tropical palm trees, which are raised off the billboard to create the dimensional effect. The illuminated Golden Square on Cuffe Street creates a stunning night-time Out of Home advert as it casts a shadow on the 2D model.
The campaign is also running on dPods, 48 Sheets, 6 Sheets and Super Rears.
Pictured: Pat Cassidy (PML Group), Leah Jordan (Vizeum), Fiona Kelly (Source ooh), Mr Tayto, Carol McCaghy (Largo), Katie Dockrell (Insight Marketing) Rachael McKenna (Largo), Stephen Nother (Vizeum)