eir‘s latest campaign is in celebration of everyday life being empowered as Eir mobile delivers powerful coverage to every town, city and county in Ireland. The network allows customers to do anything anywhere, whether that’s watching a match from a boat in the middle of the sea, herding sheep or showcasing your talents online.
The campaign creative features a number of different settings and backdrops while the cast featured enjoy the freedom, opportunity and coverage eir provide.
In collaboration with media agency Vizeum and creative by Rothco, Source out of home conducted the Outdoor planning. The campaign is running on 96 sheets, 48 Sheets, 6 Sheets, Europanels, T-Sides and City Impacts for maximum reach and coverage throughout the country.