AIB is backing you doing you, as they are offering personal loans from €1,000 all approved within 3 hours. The bank’s central theme of the campaign plays on the concept of the waiting game and putting off something that thing you would love to do. A clever tie-in with the time led marketing message of AIB’s loans.
Source out of home worked with Starcom on the Outdoor planning with creative by Rothco. The campaign has taken over Pearse street station with a total station domination incorporating branded station ticket barriers and commuter dPods.
So why wait…whatever you’re planning for – a new car, home improvements, that away match you promised- you can turn your plans into a reality… pretty quickly too!