Crisp sandwich on the beach…anyone?

Mr Tayto is feeling the heat and has decided to head off to the beach with the guns on show and crisps in tow.

To celebrate the hazy summer days, Tayto created an Out of Home special for the season based campaign. Planned by Vizeum and Source ooh with creative from Insight Marketing and the special build by Eclipse Media.  The special encapsulating the ‘Share the Summer with Tayto’ tagline, is a 2D model of Mr Tayto, his sun lounger and tropical palm trees, which are raised off the billboard to create the dimensional effect. The illuminated Golden Square on Cuffe Street creates a stunning night-time Out of Home advert as it casts a shadow on the 2D model.

The campaign is also running on dPods, 48 Sheets, 6 Sheets and Super Rears.

Pictured: Pat Cassidy (PML Group), Leah Jordan (Vizeum), Fiona Kelly (Source ooh), Mr Tayto, Carol McCaghy (Largo), Katie Dockrell (Insight Marketing) Rachael McKenna (Largo), Stephen Nother (Vizeum)

July 24, 2017
Posted in: Recent Campaigns
An Post delivery knows no borders

An Post’s advertising campaign for their new service World Wide Open has launched, making it easier for companies and consumers to sell, buy, receive and return goods, whenever and wherever they choose.

The campaign shows the breaking down of borders and removing obstacles to bring the world closer together using high impact visuals. The campaign was planned by Starcom and Source out of home with creative by Target McConnells. The Outdoor element of the campaign will be running on 96 Sheet, 48 Sheet, Airport Backlit and Metropoles.

The campaign is strategically positioned with an airport presence to serve an international audience.

July 13, 2017
Posted in: Recent Campaigns
eir sweeps the country

eir‘s latest campaign is in celebration of everyday life being empowered as Eir mobile delivers powerful coverage to every town, city and county in Ireland. The network allows customers to do anything anywhere, whether that’s watching a match from a boat in the middle of the sea, herding sheep or showcasing your talents online.

The campaign creative features a number of different settings and backdrops while the cast featured enjoy the freedom, opportunity and coverage eir provide.

In collaboration with media agency Vizeum and creative by Rothco, Source out of home conducted the Outdoor planning. The campaign is running on 96 sheets, 48 Sheets, 6 Sheets, Europanels, T-Sides and City Impacts for maximum reach and coverage throughout the country.

July 7, 2017
AIB Gets Personal

AIB is backing you doing you, as they are offering personal loans from €1,000 all approved within 3 hours. The bank’s central theme of the campaign plays on the concept of the waiting game and putting off something that thing you would love to do. A clever tie-in with the time led marketing message of AIB’s loans.

Source out of home worked with Starcom on the Outdoor planning with creative by Rothco. The campaign has taken over Pearse street station with a total station domination incorporating branded station ticket barriers and commuter dPods.

So why wait…whatever you’re planning for – a new car, home improvements, that away match you promised- you can turn your plans into a reality… pretty quickly too!

July 4, 2017
Posted in: Uncategorized
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