The Spider-Man: Homecoming movie sees Spidey join the MCU.

Spiderman is back on the big screen from the 5th of July, for the latest instalment in the franchise, Spiderman Homecoming.

After his debut in Captain America: Civil War, Peter Parker begins to navigate his newfound identity and attempts to balance his life in high school with his career as the web-slinging superhero Spider-Man. Directed by Jon Watts, the film stars Tom Holland as Spiderman, Robert Downey Jnr as Iron Man and Michael Keaton, as the evil villain Vulture.

In the lead up to the film’s release, Sony Pictures is running an OOH promotion. Planned by OMD and Source out of home, the campaign is running on Transport formats T-side and Capital T, digital screen in malls close to cinemas and Green Screen in anticipation of the movie’s release.

June 28, 2017
Posted in: Uncategorized
The Vikings Are Coming To Ashbourne

Tayto

The Vikings have made their maiden voyage to Ashbourne. The Viking Voyage is the newest ride experience to open in Tayto Park, as it continues to add new attractions. With over 10,000 tonnes of concrete, 500 tonnes of steel, 1.7million litres of water and 5,000 bundles of straw, the flume track is 700m, takes about 5 mins and reaches speeds of 60kph.

Tayto wanted to create a huge splash to celebrate the opening of Ireland’s largest flume ride and we planned something extra special to promote the opening of the water ride. Currently, a Viking long boat is teetering on the edge of a building on Camden Street. The idea around the 3D banner was that we wanted to re-create the (terrifying) moment when you are about to drop on the ride and bring it to life in a fun and innovative way.

The campaign was planned by Vizeum and Source ooh, creative adapted by PML Group’s in-house team of designers, Design+, and the special built by Big Picture Media.

With the kids finishing up in school and the summer well underway, it is the perfect timing for the opening of the new attraction… all just 30 minutes away from Dublin.

In addition, Tayto is running copy on 48 Sheets, Bus Shelters and Super Rears for maximum roar in Dublin.

Pictured (L-R): Kim Irwin (Vizeum), Pat Cassidy (PML Group), Niamh Reynolds (Tayto Park), Fiona Kelly (Source ooh), Peter Forde (Vizeum) 

June 26, 2017
Smirnoff Is Brimming With Pride


The campaign named ‘We’re Open’ is running in anticipation of Dublin’s LGBTQ Pride parade, taking place on Saturday 24th June. Smirnoff is showing their support with their new colourful campaign.

With a series of playful OOH adverts, planned by Carat with Source OOH and creative by 72andsunny, the campaign is displaying on Green Screen, Golden Square, 48 Sheet and T-Side for maximum coverage across the city.

June 14, 2017
Posted in: Uncategorized
McDonald’s Are Ice Cold For Summer

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McDonald’s have step into summer with the announcement that their iced drinks are back. The delicious refreshing drinks are on sale now and you can get a range of flavours to cool you down this summer; Belgian chocolate honeycomb, Strawberry lemonade and Raspberry Ripple.

A simple but impactful design, the OOH campaign is perfectly executed with little content and the drink range taking prominence in the advert.

Planned by Mediaworks and Source OOH with creative by TBWA, the campaign is running on Metropanel, Bus Shelter, City Box and Phone Kiosks. With close proximity to point of sales and targeting of shoppers and commuters, this will be a very tempting advert to pass by on a hot day.

All on sale until October… the gift that keeps on giving.

 

June 14, 2017
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