Samsung has released the Galaxy S8, its latest upgrade, much to the anticipation of Samsung lovers.
With the full screen interface being a unique feature of the phone, Samsung has rolled out a campaign highlighting the S8’s bigger, sleeker and unlimited design.
The Unbox your Phone – Starry Night campaign is to communicate the clear crisp display of the phone, which creates an exceptional experience for the user when using the phone’s camera, video, computer or TV.
Planned by Starcom and Source Out Of Home, the advert is displaying on numerous OOH formats such as 48 Sheets, 6 Sheets, Bus Shelters and dPods. The campaign, based on visual aesthetics, is the perfect content for an OOH display and looks exceptional on dPods to truly showcase the imagery.
A special build was also created to bring the campaign into life. A Samsung S8 replica traveled to some famous locations in Ireland, to capture the breath-taking views and just how much of that view Samsung can unbox.