Samsung Thinks Outside the Box.

Samsung has released the Galaxy S8, its latest upgrade, much to the anticipation of Samsung lovers.

With the full screen interface being a unique feature of the phone, Samsung has rolled out a campaign highlighting the S8’s bigger, sleeker and unlimited design.

The Unbox your Phone – Starry Night campaign is to communicate the clear crisp display of the phone, which creates an exceptional experience for the user when using the phone’s camera, video, computer or TV.

Planned by Starcom and Source Out Of Home, the advert is displaying on numerous OOH formats such as 48 Sheets, 6 Sheets, Bus Shelters and dPods. The campaign, based on visual aesthetics, is the perfect content for an OOH display and looks exceptional on dPods to truly showcase the imagery.

May 25, 2017
Posted in: Uncategorized
Lidl Introduces #LidlTrolleyCam Campaign

LidlEvery trolley tells a hundred stories and Lidl is host to them all.

Supermarkets are packed full of family dynamics, cranky teens, demanding children, debate and rows over price and wafer thin vs regular ham. Now, the nation’s obsessions and habits are revealed in Lidl’s new ad campaign by Chemistry, which follows Irish couples, siblings and families around as they carefully – and not so carefully – negotiate their way through the weekly shop.

Chemistry’s latest ad campaign ’TrolleyCam’ allows viewers to have a nose into people’s shopping habits, choices, and of course, the rows that ensue when opinions differ over what to buy, how much to spend, and if, indeed, newborn babies really go through 70 nappies a week.

The innovative new ad campaign follows six real families around Lidl as they do their weekly shop – from a young couple expecting their first child to a mother with her two adult sons.

The filming took place in four stores across Ireland, where the campaign is running across TV, online, print, radio, digital, and Out of Home platforms, planned by Mediaworks and Source out of home.

Large Format 48 Sheets & 96 Sheets inc. Backlits, Metropoles
Small Format Bus Shelters, Adshel, Phone Kiosks
Transport T-Sides, City Impacts, Mega Squares
Stations Galleries in Pearse (6 Sheet) and Connolly (Digital)


Pictured: Vicki Fraser (Exterion Media), Alex Kennedy (Lidl), Rachael Kelly (Lidl), Suzanne Torsney (Lidl), Clodagh Ryan (Mediaworks), Orlagh Keane  (Source ooh)

May 24, 2017
Posted in: Uncategorized
Fly Smarter with Norwegian Air

Norwegian Air entered the Irish market last year with their low-cost flights to the USA, and they are back again to promote their ‘fly smarter’ campaign.

Planned by Vizeum and Source out of home, OOH formats being used are 48 Sheets, 6 Sheets, Superside, City Impact and Commuter Square. All adverts have been carefully placed to attract an in-market audience and to create awareness of their low cast fares coming into the busiest holiday season.


May 16, 2017
Pirates of the Caribbean Franchise is Back for Salazar’s Revenge


The latest installment in the Pirates of the Caribbean franchise, Salazar’s Revenge, is due to hit the big screen on the 25th May.

Planned by OMD and Source out of home, Captain Jack Sparrow and crew take center stage in the OOH adverts created and placed on formats Adshel, Luas Light Box, iVision and an eye popping Upright 48 Sheet.

The advert is colourful in design with the main characters showing prominently in the OOH design for quick absorption of the advert.


May 16, 2017
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