More character with Hop House 13

Hop House 2017

Guinness Hop House 13 has launched new creative in its latest OOH campaign, featuring several well-known spots that stock the popular lager: John Kavanagh and Sam’s Barbers, both located in Dublin, and Brennan’s Criterion Bar in Bundoran.

The Outdoor campaign is in conjunction with 20 second video adverts from each of these locations, as well as McCarthy’s in Fethard, Co. Tipperary, which show the publicans serving customers and emphasises the character of these locations, and Hop House 13.

Carat and Source out of home planned the OOH element of this campaign, with creative by AMV BBDO.

April 20, 2017
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