AIB hit the net with clever Connolly domination

AIB Connolly takeoverPictured are representatives from AIB, Source out of home, Exterion Media and Starcom.

In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.

In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.

The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.

September 19, 2016
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