Nestlé KitKat Chunky’s latest variant – a cookie dough flavour – is in shops now. Appetising designs featuring the product are displayed on 48 Sheet billboards, Europanels and bus shelter 6 Sheets. The launch comes seventeen years after the original KitKat Chunky hit the shelves in Ireland.
Back in 1999 the new brand appeared, fittingly, on large scale 96 Sheet panels. Outdoor worked for the new product in its infancy back then and is still doing a great job for the newest incarnation of the brand today.
The OOH campaign was placed by Mindshare and Source out of home with creative by DDFH&B.