Pictured (L-R): Lisa Temple (JCDecaux), Susan O’Leary (DDFH&B), Amy Rowe (Irish Life Health), Clodagh Ryan (Mediaworks), Orlagh Keane (Source out of home) and Pat Cassidy (PML Group)
New health insurer Irish Life Health has launched in the Irish market and OOH is carrying the message far and wide in cycle 19. The company was formed following the acquisition of Aviva Health earlier this year by Irish Life and Irish Life’s full acquisition of GloHealth. Among the formats chosen to advertise the launch were 48 Sheets, 96 Sheets, Adshel 6 Sheets, Metropoles, Forward Stems, City Impacts and Luas Columns. The DDFH&B designed ads features a baby, a young boy and a pair of cyclists.
The image of the young boy blowing bubbles was complemented by two special build 96 Sheets which incorporated a bubble machine so actual bubbles emanated from the unit.
Outdoor is a favoured medium for big brand launches/rebrands as the medium reaches a large audience in a short space of time and offers a massive creative canvass to get the information across to the public. Other examples from recent times include Guinness Hop House 13, UTV Ireland, eir and Samsung Galaxy S6.
The Irish Life Health campaign was placed by Mediaworks and Source out of home. To view a vine of the Irish Life Health billboard special, click here.