JCDecaux has been awarded the advertising contract to sell space on bus shelters from January 2017 by the National Transport Authority. Clear Channel is the incumbent.
Currently 1,843 shelters are maintained by Bus Átha Cliath (Dublin Bus) and Bus Éireann.
The agreement covers:
The NTA values the contract at €30 million over its 63 month lifespan. The contract may be extended by up to 39 months at the sole discretion of the Authority.
Pictured are representatives from AIB, Source out of home, Exterion Media and Starcom.
In the week of the All Ireland football final, AIB appeared on a full domination of Connolly train station in central Dublin. The GAA themed creative features on all formats within the station for cycle 19, including Commuter Points, dPods, Transvision and various specials such as hanging banners and wrapping of the walls of staircases and tunnels and of the ticket barriers. It’s literally wall to wall AIB throughout the station! In a further twist to the campaign, GAA quiz questions appeared on the digital formats on the week of the match, which allowed commuters to test their GAA knowledge while waiting for their train.
In terms of boarding and alighting, Connolly is the busiest station in the country. According to the heavy rail census carried out in November 2015, the station accounted for in excess of 14,000 boardings and alightings on that day.
The Connolly domination was planned and placed by Starcom and Source out of home with creative by Rothco.
Nestlé KitKat Chunky’s latest variant – a cookie dough flavour – is in shops now. Appetising designs featuring the product are displayed on 48 Sheet billboards, Europanels and bus shelter 6 Sheets. The launch comes seventeen years after the original KitKat Chunky hit the shelves in Ireland.
Back in 1999 the new brand appeared, fittingly, on large scale 96 Sheet panels. Outdoor worked for the new product in its infancy back then and is still doing a great job for the newest incarnation of the brand today.
The OOH campaign was placed by Mindshare and Source out of home with creative by DDFH&B.
Pictured (L-R): Lisa Temple (JCDecaux), Susan O’Leary (DDFH&B), Amy Rowe (Irish Life Health), Clodagh Ryan (Mediaworks), Orlagh Keane (Source out of home) and Pat Cassidy (PML Group)
New health insurer Irish Life Health has launched in the Irish market and OOH is carrying the message far and wide in cycle 19. The company was formed following the acquisition of Aviva Health earlier this year by Irish Life and Irish Life’s full acquisition of GloHealth. Among the formats chosen to advertise the launch were 48 Sheets, 96 Sheets, Adshel 6 Sheets, Metropoles, Forward Stems, City Impacts and Luas Columns. The DDFH&B designed ads features a baby, a young boy and a pair of cyclists.
The image of the young boy blowing bubbles was complemented by two special build 96 Sheets which incorporated a bubble machine so actual bubbles emanated from the unit.
Outdoor is a favoured medium for big brand launches/rebrands as the medium reaches a large audience in a short space of time and offers a massive creative canvass to get the information across to the public. Other examples from recent times include Guinness Hop House 13, UTV Ireland, eir and Samsung Galaxy S6.
The Irish Life Health campaign was placed by Mediaworks and Source out of home. To view a vine of the Irish Life Health billboard special, click here.