National Lottery is running an OOH campaign on large and premium formats in cycle 16, around the theme of now is the ‘Time to Play’ in the lotto.
Planned by Starcom and Source out of home, National Lottery is advertising on 240 Sheets, 96 Sheets, Golden Squares, plus special formats including an Upright Backlit 48 Sheet. National Lottery is also live on Digital OOH, including dPods, DigiTower, Green Screen and Transvision. The campaign is running two creative designs, both by DDFH&B. The digital element of the campaign enables National Lottery to change its copy throughout the cycle, promoting the rolling jackpot total and encouraging passers-by to play before the draws.