The highly anticipated and much talked about reboot of Ghostbusters will be released in Irish cinemas on 11th July.
Directed by Paul Feig, the film stars Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones as parapsychologists who start a ghost-catching business in New York City.
In the lead up to the film’s release, Sony Pictures is running an Outdoor promotion that primarily includes digital formats. Planned by OMD and Source out of home, Ghostbusters is being advertised on DigiTower, Commuter dPods, 4Impacts digital totems, Transvision, AerPods, Orbscreens and the Green Screen at Stephen’s Green Shopping Centre. The campaign has also incorporated classic OOH formats, running on AdTalk.